Hyderabad: A first-of-its-kind workshop, “Tourism Reels / YouTube Shorts Making Bootcamp,” was held on Saturday at CreatorWerse, Jubilee Hills. The half-day in-house bootcamp was designed to transform everyday travellers into powerful digital storytellers.
As part of the program’s hands-on learning approach, participants will attend an outdoor practical session next Saturday, January 24, where they will create reels across three tourism locations to gain real-world experience.
The workshop saw enthusiastic participation from 58 individuals across different age groups and walks of life. It was organised by the Tourism Committee of the Federation of Telangana Chambers of Commerce and Industry (FTCCI) in association with CreatorWerse – India’s First Content Factory. The exclusive bootcamp trained participants to craft high-impact tourism reels that inspire, engage, and go viral.
Dr. Mani Pavitra, Founder of CreatorWerse, facilitated the bootcamp. Hyderabad-based CreatorWerse is a unique execution-focused content school and India’s leading content creator academy. Dr. Pavitra is a serial entrepreneur and gold-medalist orthodontist who transitioned from clinical practice into entrepreneurship, coaching, and content creation.
Over the past year, more than 50,000 reels have been created through CreatorWerse bootcamps, with 550+ professionals, business owners, and doctors producing original content.
The bootcamp was organised in the backdrop of the ongoing Tourism Reel Contest announced by the FTCCI Tourism Committee, aimed at encouraging participation in the contest on “Tourism Weekend Getaways of Hyderabad.” The initiative seeks to generate high-quality reels showcasing Telangana’s tourism potential, covering both popular and lesser-known destinations.
“The objective was to promote Telangana Tourism by creating strong digital visibility for our destinations. Reels today can influence travel choices and generate real economic impact,” said D. Ramchandram, Co-Chairman, Tourism Committee, FTCCI.
Sharing insights on digital virality, Dr Mani Pavitra explained that reel-making is a science. “The first three seconds decide everything. If a reel doesn’t hook instantly, it gets skipped — and the algorithm takes note. When viewers don’t skip, Instagram pushes the reel to non-followers. Viral reels are not luck; they are a mix of strategy, psychology, and timing.”
He added: “Reels don’t go viral because they are good — they go viral because they are not skipped.