Mumbai : Riding high on strong audience response and growing viewership, Rusk Media’s fitness reality format Battleground Season 2 is further amplifying its impact through strategic, team-level brand partnerships. As the show continues to build momentum across platforms, it is also witnessing significant growth in audience engagement and reach, with a notable rise in year-on-year unique and deeper penetration across regional markets. Each competing team is now backed by a leading brand, strengthening the format’s integration of content, community, and advertisers.
With Battleground S2 already emerging as a high-engagement, creator-led property, the four teams, Delhi Dominators, Mumbai Strikers, Telugu Tigers, and Bhojpuri Bhaukals are each supported by distinct brand partners. Gagan Pan Masala aligns with the Delhi Dominators led by Abhishek Malhan, Dilbagh Pan Masala backs the Mumbai Strikers under Priyanka Chahar Choudhary, Shudh Plus Pan Masala powers the Telugu Tigers led by Rahul Chaudhary, and Bahar Pan Masala partners with the Bhojpuri Bhaukals led by Khesari Lal Yadav.
The show’s audience footprint further reflects its growing cultural resonance across Bharat, with a strong concentration coming from the Hindi Heartland, followed by significant viewership across North India, Maharashtra and Goa, the Southern states, as well as Western and Eastern markets. Compared to Season 1, the new season has strengthened its hold in core Hindi-speaking regions while also expanding meaningfully into South India. This growth is complemented by increasing traction across North and West markets, indicating a broader and more balanced regional reach.
Built as a fitness-driven reality show that thrives on discipline, endurance, and mental strength, Battleground S2 has created a compelling competitive environment where team identities extend beyond mentors and contestants to brand associations that feel rooted in regional and cultural narratives. These integrations move beyond conventional sponsorships, embedding brands into the storytelling, team journeys, and daily audience interactions.
Speaking about the growing scale of the show and its partnerships, Rahul Arora, Head of Rusk Ads, Rusk Media, said, “Battleground S2 is already seeing strong traction with audiences, and what’s working is the way the format brings together competition, creators, and community in a cohesive manner. Our approach with brand integrations has been to make them intrinsic to the show’s ecosystem. By aligning brands with teams, we are building deeper cultural relevance and creating a format where partnerships feel contextual, scalable, and aligned with audience engagement.”
Gagan Pan Masala, supporting the Delhi Dominators, shared, “The response to Battleground S2 has been phenomenal, and being associated with a team like the Delhi Dominators allows us to tap into that energy and ambition. The format offers a powerful platform to connect with audiences in a dynamic and engaging way.”
Dilbagh Pan Masala, backing the Mumbai Strikers, said, “With the show already striking a chord with viewers, our association with the Mumbai Strikers helps us be part of a narrative that reflects resilience and drive. Battleground S2 is shaping up to be a strong cultural property, and we are excited to be a part of it.”
Shudh Plus Pan Masala, supporting the Telugu Tigers, added, “This partnership enables us to connect with audiences in a way that feels authentic and impactful. Battleground S2 is an exciting platform that brings together entertainment and competition, and we are proud to be associated with it.”
Bahar Pan Masala, backing the Bhojpuri Bhaukals, shared, “The show’s strong engagement with Bharat audiences makes it a natural fit for us. Supporting the Bhojpuri Bhaukals gives us an opportunity to celebrate regional pride while being part of a format that audiences are actively connecting with.”
Bharat Barasia, CEO, Barasia Advertising Ltd., added, “At Barasia Advertising, we’ve always believed in building partnerships that go beyond visibility to deliver real cultural impact. Battleground S2 is a strong example of how content and brands can come together in a meaningful way. Associating with a team in the show allows for deeper integration, where the brand becomes part of the narrative rather than just a sponsor. This kind of alignment drives stronger recall and connects authentically with audiences, especially across Bharat markets.”
Produced by Rusk Media, Battleground Season 2 is streaming for free exclusively on Amazon MX Player. The show drops daily episodes at 12 PM capturing the unfolding drama and challenges, culminating in high-octane ‘Fight Club Weekend’ face-offs.