Gurugram : SABAQI, a Made-in-India premium furniture startup, has officially launched its brand at Dialogue Udaipur, held from October 1–4, marking the beginning of its formal journey in India’s premium furniture market. Founded by three industry veterans, SABAQI is now scaling its pan-India presence with a focus on design-led furniture, manufacturing and customisation, and is targeting approximately ₹80–100 crore in project closures over the coming year.
Founded by Hitesh Sakariya, Nakul kanchhal and Dheeraj Gehani, SABAQI brings together experience spanning furniture, manufacturing, luxury retail and business expansion. The founders have been associated with the industry for over two decades and have previously built or led businesses like Kuche7 and Hästens.
The brand operates between bespoke and collection-based furniture. Rather than creating entirely one-off pieces, SABAQI develops products around a defined design language while allowing materials, finishes, proportions and other details to be adapted to individual spaces and requirements. The approach is intended to give architects and clients greater flexibility without moving entirely into a bespoke production model.
“For years, we have seen architects and clients looking for furniture that is distinctive in design, precise in detailing and genuinely suited to the space they are creating. Yet when they wanted something beyond the familiar, they often had to look outside India. The choice was frequently between highly bespoke furniture, which can be difficult to execute consistently, and collection-led products that leave little room for adaptation. SABAQI was born from that gap. We are building a system where design, engineering, manufacturing and craftsmanship work together from the beginning. Our in-house capabilities across metal, carpentry, upholstery, paint and stone, combined with quality checks at every stage, allow us to bring greater consistency and control to the process.”
“Having spent years in this industry, we know that beautiful furniture alone is not enough. It has to work, last, arrive when promised and feel like it belongs to the person and the space it was made for. For us, Made in India is not simply about where the furniture is manufactured; it is about building the capability to design, make and solve problems better from within India. Our ambition is therefore much larger than building another successful Indian furniture company. We want SABAQI to become an Indian design and manufacturing brand that can stand confidently alongside the best in the world; not by imitating what already exists, but by developing our own language, our own standards and, ultimately, a legacy of our own.”, Nakul Kanchhal, Co-Founder, SABAQI.
Manufacturing is central to SABAQI’s business model. The company’s manufacturing setup brings design, engineering and production together, with dedicated capabilities across metal, carpentry, upholstery, paint and stone. Quality checks are carried out at different stages of production, with the objective of maintaining consistency across materials, detailing, finishes and execution. The company, with its leadership’s guidance, has more than 10 years of manufacturing experience behind its operations.
This manufacturing-led approach is also intended to address one of the challenges SABAQI sees in the premium furniture segment: inconsistencies in materials, detailing, finishes and ergonomics, along with the extended timelines that can accompany furniture projects. The brand aims to work as a solution provider for architects and end customers rather than add complexity to project execution.
SABAQI currently works on multiple projects simultaneously, with the capacity to handle an average of 20–25 projects at a time. Projects start at a minimum value of approximately ₹50 lakh, depending on the scope and requirements of the client. The company is also developing approximately 150–200 SKUs across 2026–27, while continuing to work with architects and designers on customised requirements.
As part of its expansion strategy, SABAQI plans to establish five stores by 2026–27, while continuing to take on projects across India. The company is also open to franchise partnerships as it develops its distribution and retail presence.
The official launch at Dialogue Udaipur marked SABAQI’s formal introduction to India’s architecture and design community. The private event brought together approximately 45–50 architects from across India, giving the brand an opportunity to present its furniture and manufacturing capabilities to a design-focused, HNI audience.
With its formal launch, SABAQI is looking to build a new Indian premium furniture business with capabilities across design, manufacturing and customisation. Its longer-term ambition is to develop an Indian furniture brand that can meet international standards while continuing to build its design and manufacturing capabilities in India.
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