itel, one of the leading tech brands known for democratizing technology for Bharat, has recently launched its latest feature phone, the itel Power 451, bringing innovative technology generally found in premium smartphones to the feature phone category. With the introduction of AI Environmental Noise Cancellation (AI-ENC) – only provided by itel in Feature Phones in India – the itel Power 451 ensures clear and uninterrupted conversations by intelligently reducing surrounding noise from crowded markets, busy streets, workplaces and other noisy environments. The itel Power 451 phone is available in super stylish colours of Blue, Green, Purple and Black – now available at retail stores across India at just Rs. 1699. itel also offers an exciting 1-year Counter Replacement offer for any manufacturing defect in feature phones
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said, “At itel, our focus has always been to bring meaningful innovations that solve real consumer challenges while keeping technology accessible for every Indian. AI ENC technology was introduced in feature phones by itel and we are continuing this further with Power 451. For us, innovation has always has been about what makes the daily lives of consumers better.”
Continuing the brand’s commitment to delivering tangible benefits to consumers, the phone comes with a free back cover inside the box that is only offered by itel in the feature phone industry, allowing users to protect their device from day one without any additional expense. Further elevating the experience, the Power 451 features Type-C charging support, bringing the convenience of a universal, modern charging solution that is commonly associated with smartphones. It is also equipped with a powerful 2500 mAh battery that delivers up to 55 days of standby time with Super Battery Mode, ensuring uninterrupted connectivity for users who depend on their phones throughout the day. The latest Cyber Media Research (CMR) report on The Rising Role of Durability, Reliability, and Affordability in India’s Device Market has demonstrated strong all-round performance of itel – securing impressive scores of 0.65 in feature phones and 0.86 in smartphones – highest in the segment. Additionally, 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.
The Power 451 is a well-rounded device, built for sustained outdoor use. Equipped with a big 2.4-inch display, Bluetooth connectivity, wireless FM radio with recording, 60 call logs, and 32GB of expandable storage, Built around the evolving needs of feature phone users, itel POWER 451 combines meaningful innovation, everyday convenience and exceptional value. By combining advanced call clarity, reliable battery life, modern charging convenience and thoughtful additions like a complimentary protective back cover, the device strengthens itel’s vision of making innovative technology accessible to millions of consumers across India.
Product Specifications
| Model | itel Power 451 |
| Available at | Rs.1699 |
| Screen Size | 2.4″ display |
| AI ENC | Yes |
| Battery (mAh) | 2500 mAh |
| Charger | Type-C |
| Languages | 10 |
| King Voice | Yes |
| Standby Time | 55 hours |
| Expandable Memory | 32GB |
| Call Recording | Yes, Auto |
| Camera | VGA |
| Colours | Blue, Purple, Green and Black |