Presented by The Business of Fashion (BoF), one of the world’s most influential authorities on the global fashion and beauty industries, the Business of Beauty Global Awards celebrate the brands, founders, and businesses shaping the future of beauty. Judged by an esteemed international panel comprising Imran Amed, Founder and CEO of BoF; beauty entrepreneur Mona Kattan; Priya Rao, Executive Editor at The Business of Beauty; and Renaud Salmon, Chief Creative Officer of Amouage, among other leading industry experts, the awards recognise companies that demonstrate exceptional innovation, creativity, business excellence, and meaningful impact across the beauty landscape. Winning this award places Secret Alchemist alongside some of the industry’s most forward-thinking brands and marks a significant milestone for Indian beauty on the global stage.
The recognition celebrates Secret Alchemist’s commitment to redefining clean fragrance through honesty, exceptional craftsmanship, and consciously formulated creations. Founded by Founder & Chief Alchemist Ankita Thadani and Akash Valia, and co-founded by actor-entrepreneur Samantha Ruth Prabhu, the brand was born from a deeply personal legacy spanning over 35 years of aromatherapy expertise.
What began as a vision to create fragrances that are as safe as they are sophisticated has evolved into a brand redefining the future of luxury perfumery in India. Every Secret Alchemist fragrance is thoughtfully crafted using globally sourced ingredients and clean formulations, free from phthalates, parabens, synthetic dyes, and other harmful toxins without compromising on longevity, performance, or olfactory artistry.
The ‘Business Innovation Award in the Emerging Category’ recognises brands that are shaping the future of beauty through bold ideas, meaningful innovation, and a clear vision for growth. For Secret Alchemist, this honour is a reflection of the passion, purpose, and people behind the brand, and its commitment to building fragrances that are as honest as they are exceptional.
Ankita Thadani, founder of Secret Alchemist says:
“This recognition belongs to everyone who believed that India could create world-class fragrances without compromising on quality or integrity. It is an incredibly proud moment for us… not only as a brand, but as an Indian company representing our country on a global platform. We hope this inspires many more Indian beauty brands to dream bigger and build globally,”
Samantha Ruth Prabhu, Co-founder, Secret Alchemist, added:
“Winning theBOF is a reminder that meaningful ideas have the power to travel beyond borders. At Secret Alchemist, we’ve always believed that innovation isn’t just about creating exceptional fragrances, it’s about redefining modern luxury through clean, conscious perfumery that never compromises on health. To become the first Indian perfume brand to receive this recognition is an honour we share with our entire team and everyone who has believed in our vision from day one.”
As Secret Alchemist looks to the future, this recognition is more than an accolade—it is a powerful affirmation of the brand’s purpose. With an unwavering commitment to creating clean, intentional fragrances that meet the highest global standards, Secret Alchemist continues to champion a new era of luxury perfumery, proudly taking an Indian story of craftsmanship, innovation, and conscious creation to the world.