New Delhi: Sirona, the award-winning Indian femtech and women’s wellness brand, has appointed Nidhi Vohra as Chief Business Officer, as the company enters its next phase of growth, with a focus on strengthening its brand leadership and expanding across consumer segments and categories.
Vohra brings over 20 years of experience across beauty, personal care, skincare, colour cosmetics and FMCG, with senior leadership roles at Dabur India, Colorbar Cosmetics, BigBasket, Vega Industries, Avon Beauty Products and Aditya Birla Fashion and Retail, where she worked across brands including W and Aurelia. She has extensive experience in building businesses and brands from the ground up, spanning consumer insights, product development, sourcing, operations, marketing, distribution and P&L management. At Aditya Birla Fashion and Retail, she was instrumental in setting up its Personal Care business from the ground up and launching W Beauty.
In her new role, Vohra will work closely with Sirona’s founding team to drive the company’s business strategy and growth agenda, with responsibility across brand building, business growth, category expansion and P&L, as the company scales its existing businesses and builds new growth opportunities.