Cetaphil, the brand that dermatologists recommend for sensitive skin, hosts its second annual edition of ‘Skin Awareness Month (SAM)’. In sync with its brand campaign ‘’Hum Skin Ki Sune, Tum Dil ki Suno’, the Global initiative aims to provide its consumers with accessible resources to educate & empower to do more of the things they love without uncertainty. The campaign’s thought resonates with the brand’s beliefs talking about how Confidence begins with Healthy Skin. The digital film is live across all social media platforms and TVC including OTT platforms.
Research states that sensitive skin issues are common and individuals over 1 in 3 Indians are affected. Cetaphil’s commitment to develop innovative, science-backed products over the last 75 years strengthens its creation and is recommended as the sensitive skin specialist. In line with the brand’s ethos, Cetaphil launched its new product range ‘Cetaphil Optimal Hydration’ offering lightweight and intense hydration.