Mumbai: SOTC Travel,a leading omnichannel travel and Tourism Companyinaugurated its new retail store in Chembur. With a strategic focus to leverage on the rapidly growing travel opportunity in Mumbai, this expansion increases SOTC’s network strength to nine stores in Mumbai (3 retail and 6 franchise) reiterating the Company’s focus to expand its footprint in the city. The outlet was inaugurated by Himanshu Sampat, Associate Vice President – Sales, SOTC Travel.
The Company’s new outlet is centrally located at Chembur, thus serving as a hub for nearby areas of Wadala and Sion as well. Chembur is a hub for cosmopolitan travelers and forms an important source market for SOTC Travel, offering the company a range of valuable segments like Gen Z/new age travelers, millennial, families, couples and business owners.
SOTC Travel’s customer insights from Mumbai and Maharashtra indicate brisk demand of over 55% for escorted and customized tours vs. pre-pandemic. The Company is witnessing high demand for personalized holidays in the region and anticipate robust demand for experiential holidays, adventure holidays, domestic cruises, eclectic stays, safaris and biking trips. To cater to the preferences of travelers from the region, SOTC Travel has expanded its portfolio of customized holidays and introduced ‘Customized Holiday Experts’ with destination expertise to help customers plan their memorable holidays as per their preferences, this is in addition to the Company’s highly popular group escorted tours – international and domestic.
To boost demand, SOTC Travel has also introduced value driven offers like Buy One Get One Free, Early Bird discounts, complimentary cruise experience on Greece Holidays and cashback offers