Mumbai : SportVot, India’s leading sports-tech startup, is taking its sports streaming experience to the television screen, with the SportVot app now live on Android TV and Amazon Fire TV. Already available across mobile and tablet devices, the app’s expansion to connected TVs marks a significant step in SportVot’s distribution footprint, bringing its growing portfolio of live sport to television audiences.
With Android TV bringing apps to television devices through Google Play and Amazon Fire TV spanning more than 250 million devices worldwide, SportVot’s presence across both ecosystems opens up a significantly larger connected-TV opportunity for its sports programming.
For SportVot, the expansion adds television to an increasingly broad distribution footprint. The company has built technology and production capabilities to take more sport live, while its app has served as a primary destination for audiences accessing that content. The company plans to further expand its TV presence by bringing the SportVot app to additional connected-TV and operator platforms, including services such as Android TV and Fire TV Stick. Expansion is planned across Tata Play Binge, Vi TV, Sun TV, Dish TV, Sri Lanka Telecom, CloudWalker and other platforms, as it builds out a wider television distribution network.
Shubhangi Gupta, Co-founder and CMO, SportVot, said, “The opportunity with connected TV goes beyond giving fans another way to watch. It allows the competitions and sporting properties on SportVot to enter a viewing environment that has traditionally been central to sports consumption. As we work with more organisers across different levels of sport, expanding the platforms through which their games can be discovered and followed becomes an important part of building a larger audience for the sport itself.”
The TV expansion comes as SportVot scales the breadth of sport available through its platform. The company has powered more than 6 lakh games across 40,000+ tournaments and 52+ sports, spanning school and community sport through district, state and national competitions, alongside a growing footprint across international markets.
Its recent programming reflects that range. SportVot was the destination in India for European summer club friendlies featuring 23+ clubs, including Aston Villa, and is the official streaming partner in India for the Union Cycliste Internationale (UCI). The platform has also carried the Goodwood Festival of Speed, while international cricket on the SportVot ecosystem has extended across markets including Australia, Japan, Uganda, Eswatini, Germany and Sweden.
As SportVot continues to expand its programming across cricket, football, kabaddi and other sports, the connected-TV launch strengthens the distribution infrastructure behind its wider sports ecosystem.
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