Bengaluru: Star Health and Allied Insurance Company Ltd. (Star Health Insurance), India’s leading retail health insurance provider, has introduced ‘Know Your Policy’, a new in-app feature designed to enable health insurance coverage is easier to understand and is highly accessible to its customers. This aligns well with IRDAI’s mandatory Customer Information Sheet (CIS) and the broader consumer protection objectives. Initiatives like Star Health’s simplified version of the CIS sets a positive precedent for the industry.
The module which is accessible on the Star Health customer app, provides a concise, easy-to-read summary of policy inclusions, exclusions, and applicable waiting periods. Studies indicated that customers find it difficult to understand the policy terms and conditions and rely on customer care or agents to clarify basic coverage details, especially around exclusions and waiting periods. Since the ‘Know Your Policy’ launch, 3,00,000 customers have benefitted. It aims to provide instant, structured information, driving more informed and proactive customer engagement.
Mr. Anand Roy, Managing Director & CEO of Star Health and Allied Insurance, said, “Star Health’s “Know Your Policy” initiative is our effort towards making insurance terms more consumer-friendly. By creating a simplified, accessible version of the CIS, we are going beyond mere regulatory compliance to genuinely help customers understand what they’re purchasing. The tool was built with customer simplicity in mind. With a view to empower our customers and have direct and easier access, this tool puts all of that information in their hands, in a format that’s easy to follow. It’s not just about information, it’s about giving customers clarity when they need it most. Today when a customer needs to file a claim, visit a hospital or check deductables or copayment they can access the same seamlessly.”