Pune : Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, successfully organised the Burgman Hangout Parade, in Pune, Maharashtra, bringing together scooter enthusiasts and customers for a unique riding experience, celebrating the design, comfort, and performance of Suzuki scooters.
The event witnessed participation from Suzuki Burgman and Avenis customers, creating a striking on-road presence across prominent city routes and reinforcing SMIPL’s growing Suzuki community.
Speaking about the initiative, Mr. Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India said, “The Burgman Hangout Parade is all about connecting with our riders in fun and engaging ways. It brings the fellow enthusiasts and community together, giving them a chance to experience the style, comfort, and performance of our scooters firsthand. We will continue to create impactful brand experiences and expand these initiatives to more cities in the future.”
Starting from SMIPL dealerships, Automatic Suzuki and Dhone Suzuki, the group of Burgman and Avenis scooters set off on an exciting ride through Pune’s bustling streets, passing scenic city routes and the iconic Taljai Tekdi before reaching Tribeca High Street. As the riders made their way through the city, the parade turned into a memorable experience for participants, who enjoyed riding together, interacting with fellow Suzuki riders, and taking in the vibrant surroundings. Customers also shared appreciation for the comfort, smooth ride quality, stylish design, and everyday practicality of the Burgman and Avenis scooters, making the journey as enjoyable as the destination itself.
The lively atmosphere continued at the culmination venue, where Suzuki curated an interactive engagement space for participants and visitors. Key highlights included:
• Display of New Burgman Street and Avenis Special Edition scooters
• A dedicated merchandise zone, featuring Suzuki-branded products for enthusiasts
• A vibrant setup enabling customers to explore the styling and features of Suzuki’s scooter range
The ride generated strong visibility for Suzuki scooters, drawing attention from commuters and visitors across high-footfall areas of the city.
The Pune edition of the Burgman Hangout parade reflects SMIPL’s continued focus on strengthening customer engagement through experiential on-ground initiatives that bring riders together and showcase the brand in real-world environments.