Team Pumpkin to carry Lavie’s digital story forward with end-to-end social media strategy and creative excellence.
Team Pumpkin, a leading integrated marketing agency, has won the social media mandate for Lavie, one of India’s most beloved fashion accessories brands.
Known for its wide range of handbags, wallets, and fashion accessories, Lavie has built a strong legacy around accessible luxury and trend-forward design. As the brand continues to expand its reach, it looks to deepen engagement with young, style-conscious women across India and build a digital community that mirrors the confidence and personality its products are designed for.
With this partnership, Team Pumpkin will take charge of Lavie’s digital presence, crafting content and campaigns that carry the brand’s signature blend of style, substance, and everyday elegance to a new generation of Indian consumers.
Speaking on the partnership, Ayush Tainwala, CEO, Lavie, said,
“As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today’s consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We’re excited about what we’ll build together.”
Swati Nathani, Co-founder at Team Pumpkin, shared,
“Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman’s everyday life. We’re thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There’s a lot of room to do amazing, meaningful work here, and we can’t wait to get into it.”
Team Pumpkin will lead the mandate building platform-native content, trend-led storytelling, influencer marketing, and culturally relevant campaigns that speak to Lavie’s audience, from fashion-forward millennials to aspirational Gen Z shoppers. The agency will also drive community management, ensuring that Lavie’s digital channels reflect the warmth and personality the brand is known for.