National : Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, announced the launch of the Multi Restaurant Ordering feature on its app. Food is a personal choice and preferences tend to vary in a specific household or group. Multi Restaurant Ordering is designed to ensure users can order what they love to eat without any compromises. The feature allows the users to combine different cuisines, dishes and cravings from up to five restaurants and place an order at one go. In addition to a more seamless experience, Multi Restaurant Ordering feature also promises more savings for users as it eliminates the need for separate carts and checkouts, with multiple platform fees.
Whether it is family get-together, Diwali parties or long weekends, everyone at the table has different choices and preferences for food. With the Multi Restaurant Ordering feature, consumers can place orders for their favourite starters, main course and desserts from different restaurants together. The feature offers a food court experience in the comfort of your homes, where customers can build and hold multiple carts, compare them side by side, and order from up to five restaurants through a single payment, without repeating checkouts, OTPs or payment flows. Each restaurant’s order is prepared and delivered independently and shows up as its own tab on one shared tracking screen.
Speaking on the launch, Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, “ Food is the centerpiece of any celebration, but agreeing on a menu is always the hardest part. We are literally bringing the concept of a food court to your home. Multi-Restaurant Ordering is our solution to the ultimate dining dilemma. We’re giving users the power to mix and match from their favorite restaurants or across a range of cuisines, whether it is pairing pizzas with biryani or combining sushi with local street food, all with a single checkout option. It’s about delivering more choice, offering enhanced convenience, ensuring zero compromises, and the joy of everyone at the table eating exactly what they love and crave for.”
Sharing a meal with loved ones often means balancing different tastes and giving up personal favourites to find something everyone agrees on. Consumer research conducted by Swiggy shows that 55% of users build two carts in a single session and 1 in 5 users place a second order within 30 minutes of their first. This may lead to abandoned carts or customers placing multiple orders at different times. The Multi Restaurant Ordering feature eliminates these challenges, serving as the perfect solution for multiple cravings. With the feature live across 720+ cities, Swiggy continues to pioneer solutions that turn every mealtime into an effortless celebration of individual tastes and provides more convenience to customers.
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