Vinod Intelligent Cookware hosted “Cook with the Pro: SAS PRO Powered by Hexashield™” on 18 February 2026 at EVE, Worli, bringing together 70 creators—including influencers, chefs, nutritionists, and lifestyle experts—for a curated experiential showcase of its premium SAS PRO range. Designed to strengthen brand visibility and accelerate digital amplification, the two-hour influencer-led engagement marked the brand’s first experiential creator format focused on immersive product storytelling and high-impact social reach.
Conceptualised as a content-first amplification initiative, the evening combined product education, live performance, and hands-on interaction. The structured agenda included welcome networking, a formal introduction to SAS PRO Powered by Hexashield™, a live cooking demonstration, product showcase zones, an interactive cooking challenge, engagement-led activities, food tasting sessions, and a meet-and-greet. The highlight of the evening was a dynamic culinary session led by Chef Nehal Karkera, Vinod Cookware’s official chef partner and Digital Ambassador for a one-year association. He demonstrated key products from the SAS PRO range—including the frypan, kadai, tawa, and sauté pan—spotlighting the peaks-and-valleys Hexashield™ design engineered for even cooking, the durable non-stick coating, and the ability to cook with less oil.
To enhance product education, the event featured a 3D structural model explaining the Hexashield™ technology and a steel spatula test station that allowed guests to test coating durability firsthand. Premium product displays, immersive live cooking stations, and curated food photography moments encouraged authentic content creation. The event recorded an estimated 30.5 million views, generated 50,000+ interactions across social platforms, and added 2,200+ new followers to the brand—demonstrating strong audience resonance and measurable digital impact. Notable attendees included Natasha Gandhi, Omkar Pawar, Prachi Agarkar, Ganesh Shedge, Praneet, Sanket Lokhande, Sophie, and Pooja Bohra, among others.