New Delhi: Whirlpool of India Limited has unveiled Luxuriem, its premium 4‑door refrigerator range designed for discerning Indian households. The flagship 654‑litre model introduces the brand’s most advanced refrigeration platform yet, combining sophisticated aesthetics, intelligent capability, and thoughtful everyday usability.
Designed for Indian Cooking and Storage Habits
Extensive user research revealed common pain points among large‑capacity refrigerator owners: inadequate space for wide Indian utensils, inefficient convertible solutions, and vegetable crispers that required constant bending. The Luxuriem range was engineered to address these issues from the ground up.
Nakul Tewari, Vice President – Marketing, Whirlpool of India, noted: “Most large‑capacity refrigerators today aren’t designed for Indian cooking and storage habits. Luxuriem combines a thoughtfully engineered format with superior preservation, greater storage flexibility, sophisticated design, and cutting‑edge technology, redefining what consumers can expect from premium refrigeration.”
Gold‑Standard Preservation: 360° Triple Cooling Technology
At the core of the Luxuriem range is 360° Triple Cooling Technology, featuring:
Three independent evaporators
Three dedicated cooling systems
Three separate airflows for refrigerator, convertible, and freezer compartments
This architecture creates fully isolated cooling environments, maintaining precise temperature and humidity for each compartment while preventing odour transfer.
India’s Fastest Convertible & Flexible Storage
Complementing this is India’s Fastest Convertible, which switches from freezer to refrigerator mode in under 30 minutes while maintaining dedicated freezer space. Combined with 100+ customisable storage modes, the system adapts quickly to last‑minute needs—whether hosting guests, stocking up on groceries, or adjusting to seasonal changes.
Purpose‑Built 4‑Door Architecture
Unlike conventional side‑by‑side models, the 4‑door format is tailored for Indian kitchens:
Wider refrigerator section accommodates large cookware and serving dishes
Zero‑bending crisper drawers ease fruit and vegetable retrieval
Dedicated zones separate fresh produce, dairy, frozen foods, and essentials
Opening only the required compartment reduces cooling loss, maintaining ideal preservation conditions while boosting everyday convenience.
Contemporary Design and Premium Finishes
Reflecting modern Indian interiors, Luxuriem introduces:
India’s First Glass & Metal Dual Finish (Duo Noir)
India’s First Obsidian Interiors with Quad Theatre Lighting
Premium finishes including Nero Quartz, Dark Quantum, Rhodium Steel, and Cosmos Black (model‑dependent)
Thoughtful Convenience Features
The range incorporates several user‑centric innovations:
Fully interchangeable shelves, trays, and storage components
Soft‑close drawers and larger door bins
Dedicated freezer bins for spices and nuts
Metal Cooling, Beverage Rack, and iCare Expert for remote diagnosis
Availability
The Whirlpool Luxuriem 4‑door refrigerator range is available in a 654L capacity with a 3‑Star BEE Energy Rating, starting at INR 98,000. It will be sold through leading retail stores and online platforms across India.