PM Modi Launches Ayush Mark, Setting Global Quality Benchmarks for India’s Traditional Medicine
New Delhi: In a historic and visionary move that marks a defining moment for India’s traditional medicine ecosystem, Prime Minister Shri Narendra Modi today launched the Ayush Mark in New Delhi, establishing a globally aligned quality certification framework for Ayush products and services. The launch, held on the national stage, reinforces India’s resolve to position its ancient systems of medicine—Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy—as trusted, science-backed, and internationally credible healthcare solutions. Industry leaders across the country hailed the Ayush Mark as a transformational reform that will reshape the future of the Ayush sector, strengthen global trust, and unlock new export opportunities.
The Ayush Mark has been conceptualised as a gold standard of quality, safety, and compliance, aligned with global regulatory benchmarks and WHO-recommended practices. With two levels of certification—the Ayush Standard Mark for domestic assurance and the Ayush Premium Mark for international markets—the initiative addresses long-standing challenges of quality perception, regulatory acceptance, and consumer confidence. Experts believe this move will significantly accelerate India’s leadership in the global traditional medicine market, where demand for certified, natural, and holistic healthcare solutions is rising sharply.
Reacting to the launch, Mr. Adesh Sharma, CEO of Adven Biotech, the first company in India to receive the Ayush Premium Certificate in Homeopathy, described the moment as a watershed for the industry. “The launch of the Ayush Mark under the visionary leadership of Hon’ble Prime Minister Shri Narendra Modi is a defining milestone for Indian traditional medicine. For the first time, the world is being presented with a unified, transparent, and globally benchmarked quality framework for Ayush products. This initiative will not only elevate industry standards but will also instill deep confidence among international regulators, healthcare professionals, and consumers,” he said.
Mr. Adesh Sharma further emphasised that the Ayush Premium Mark will act as a powerful catalyst for exports and global positioning of Indian homeopathy. “At Adven Biotech, we are proud to be the first homeopathic company to receive the Ayush Premium Certificate. This recognition validates years of commitment to quality, scientific rigor, and ethical manufacturing. The Government of India and the Ministry of Ayush deserve immense appreciation for creating a framework that enables Indian companies to compete with confidence on the global stage. The Ayush Mark will firmly establish India as the epicentre of trusted homeopathic innovation,” he added.
Mr. Sharma further highlighted the broader national impact of the initiative. “Prime Minister Modi’s leadership has consistently transformed traditional knowledge into a source of national pride and economic strength. The Ayush Mark will not only benefit manufacturers but will uplift the entire ecosystem—farmers, researchers, startups, and exporters. It sends a clear message to the world that Indian Ayush products meet the highest international standards, and that India is ready to lead the global wellness economy,” he said.
From the government’s perspective, the Ayush Mark is being viewed as a strategic instrument to enhance India’s global credibility.
Mr. Rajeshwar Tiwari, Senior Representative from the Ministry of Ayush, remarked, “India is setting new benchmarks in Ayush quality and global credibility. The Ayush Premium Mark will accelerate our journey toward international leadership. Under the guidance of Hon’ble Prime Minister Shri Narendra Modi, this initiative reflects India’s commitment to transparency, quality assurance, and global collaboration in traditional medicine.”
Officials from the Ministry noted that the Ayush Mark complements several other reforms, including digital certification platforms, international cooperation agreements, and research-driven validation of traditional therapies. Together, these initiatives are expected to drive export growth, create employment, and strengthen India’s soft power in global healthcare diplomacy.
Industry analysts believe the launch of the Ayush Mark comes at a critical juncture, as global consumers increasingly seek natural, preventive, and holistic healthcare options backed by scientific validation. With structured quality certification now in place, Indian Ayush products are expected to gain smoother regulatory access and stronger market acceptance in regions such as Europe, North America, Southeast Asia, and the Middle East.
The launch of the Ayush Mark stands as a powerful testament to India’s ability to blend ancient wisdom with modern governance and global standards. As the Ayush sector enters this new era of accountability and international recognition, today’s announcement is being widely viewed as a landmark step toward making India the world’s most trusted source of traditional medicine and holistic healthcare solutions.
