FYERS launches ‘Automate’, India’s first broker-native no-code trading automation platform
Bengaluru: FYERS, a technology-first brokerage and investment platform, has announced the launch of Automate, a broker-native, no-code, workflow-based trading automation platform designed for Indian traders and investors.
As Indian markets enter a phase of higher investor maturity and regulatory oversight, the focus is shifting from speed-led trading to disciplined execution. Automate is positioned to support this shift by enabling serious traders & investors to operationalise strategies with consistency, transparency and regulatory alignment. The platform reflects a broader move towards structured participation and reduced reliance on emotion-driven decision-making.
Automate enables users to visually build and execute trading and non-trading workflows directly within the FYERS ecosystem, without coding or reliance on third-party algorithmic tools. Using a workflow-based approach, users can combine triggers, conditions, actions and exit logic to convert strategies into live workflows in minutes.
As SEBI recently finalized its framework for retail algorithmic trading, the regulatory focus shifted toward balancing market innovation with rigorous investor protection. Automate has been developed in alignment with regulatory and exchange guidelines.
Unlike automation solutions that rely on external platforms or coding-heavy setups, Automate runs natively on FYERS’ infrastructure. This reduces integration risk, lowers execution latency and ensures all automated orders operate within a regulated broker environment.
“Automate solves a long-standing gap in Indian markets by making serious trading automation simple without the need for coding or third-party tools,” said Yashas Khoday, Co-Founder and Chief Product Officer, FYERS. It enables traders to turn intent into action through structured, rule-based workflows, ensuring decisions are driven by discipline rather than emotions.”
As investor behaviour evolves, the demand for tools that offer greater structure, control, and reliability continues to grow. “By making automation broker-native and no-code, Automate moves algorithmic trading from a niche use case to a practical, rule-driven approach for retail market participants,” he added.
Automate is currently available to all FYERS users at no additional cost.
With Automate, FYERS is positioning itself for the next phase of retail participation in Indian capital markets. As automation, AI-driven insights, and regulatory oversight increasingly shape trading behaviour through 2026, platforms that combine control, transparency, and native execution are expected to define how serious investors engage with markets. Automate reflects FYERS’ focus on building infrastructure that supports this evolution, where discipline matter as much as speed.
