Indriya, Aditya Birla Jewellery, expands its presence in Andhra Pradesh with a new store in Guntur
Guntur, Andhra Pradesh : Indriya, Aditya Birla Jewellery, continues its nationwide expansion with the opening of its new store in Guntur, located at Laxmi Puram. The launch marks the brand’s expansion in Andhra Pradesh, representing an important milestone as Indriya strenghtens its presence in the state while further building its growing presence across South India and bringing its distinctive jewellery retail offering to key emerging markets.
Guntur has emerged as a prominent commercial and cultural centre in Andhra Pradesh, with a strong tradition of jewellery purchasing for weddings, festivals, and family celebrations. Located in Laxmi Puram, one of the city’s most established retail districts, the new store benefits from high visibility and easy accessibility, positioning it as a convenient destination for customers across Guntur and neighbouring regions. Indriya’s blend of enduring craftsmanship and modern design mirrors Guntur’s own convergence of tradition and forward momentum. It’s this synergy that makes Guntur the perfect setting for Indriya’s sensorial, design led jewellery experience—each enriching the other as they celebrate heritage reimagined for the modern world.
The store features over 32,000 thoughtfully curated designs across gold, polki, and diamond jewellery, spanning bridal, festive, contemporary, and everyday collections. This extensive assortment makes it among the most comprehensive offerings available in the market. The retail environment is complemented by specially designed spaces including an exclusive bridal lounge and a dedicated kaarigari room, where customers can witness the intricate craftsmanship that defines every creation. The store reflects Indriya’s design-led philosophy, combining refined aesthetics with immersive customer engagement. With this launch, Indriya continues to expand its presence across India. The brand operates stores across major cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, while steadily expanding into emerging urban markets—reinforcing its position as a rapidly growing national jewellery brand backed by the Aditya Birla Group.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “We are delighted to bring Indriya to Guntur, a city known for its strong cultural roots and deep appreciation for beautifully crafted jewellery. With our new store in Laxmi Puram, we look forward to presenting customers with thoughtfully designed collections that cater to both celebratory occasions and everyday adornment. As we continue to expand our presence across India, our focus remains on combining exceptional craftsmanship with contemporary design while offering customers a refined and welcoming retail environment.”
With the Aditya Birla Group’s legacy of trust and excellence at its foundation, Indriya continues to expand its footprint across India, including a growing presence in South India, while delivering distinctive jewellery collections and refined retail experiences to customers nationwide.
