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Mumbai : Greaves Electric Mobility, known to set benchmarks with an international and 8 national records in the electric mobility segment, has announced the launch of all-new Magnus Neo, under its E2W brand, Ampere. This latest variant is designed with a clear focus on delivering a lighter, smoother and more comfortable riding experience. Built with seat ergonomics and rider comfort as key priorities, the vehicle offers a comfortable riding experience for everyday use. Its lightweight construction enables easier manoeuvrability, while the 10-inch rear tyre provides better control and balance, particularly in city riding conditions.
Building on the proven Magnus Neo platform, the new variant is designed to offer a more balanced, accessible, and confidence-inspiring riding experience for practical day-to-day use.
Commenting about the launch, Mr Vikas Singh, MD, Greaves Electric Mobility said, “Comfort and ease of rideability remain central to our product philosophy, whether for short daily commutes or longer journeys. The new Magnus Neo has been developed as a lighter, more comfortable, and easier-to-handle family scooter, designed for Indian road conditions and everyday use. With this launch, we aim to make electric mobility more practical and accessible for a wider set of riders, while addressing real, on-ground riding needs.”
The new Magnus Neo, has been developed with a clear focus on improving rideability by incorporating ergonomic design enhancements that improve rider posture, making it well-suited for both short commutes and extended daily usage. Additionally, a new wheel and motor configuration has been introduced to ensure smoother acceleration, improved balance and more stable handling across varied road conditions. With a lower seat height of 777 mm and a reduced kerb weight of 103 kg, the scooter provides better ground reach and easier handling, particularly in stop-and-go traffic. Available in four contemporary colour options, Mystic Mauve, Butter Yellow, Ocean Blue, and Matcha Green, this latest variant offers a fresh and expressive design for modern urban riders.
Built on the trusted Magnus Neo platform, the scooter continues to offer the reliability and durability that customers expect. The Ampere Magnus Neo is known for its national record for the “Longest Journey by a City-Speed Family Electric Scooter,” covering over 2,300+ kms from Bengaluru to Delhi. The platform features a strong dual-frame chassis, 158 mm ground clearance for Indian road conditions, and advanced braking performance, ensuring a stable and confident ride for everyday mobility.
Additionally, the Magnus Neo platform is powered by advanced LFP battery technology, known for its durability by offering 2x extra battery life cycle – extending the battery life up to 10 years and safety with battery being tested across varied temperatures from -40°C to 60°C, reinforcing GEML’s commitment to delivering dependable electric mobility solutions for Indian riding conditions. The new Ampere Magnus Neo starts at Rs. 86,999/-.
Greaves Electric Mobility Limited, the e-mobility arm of Greaves Cotton Limited, is among India’s early
movers in the electric vehicle sector, with over 17 years of experience in designing and manufacturing
electric vehicles and a growing portfolio of electric two- and three-wheelers built for Indian conditions.
**End**
About Greaves Cotton Limited:
Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of “Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.
Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.
For more information, visit- www.greavescotton.com
About Greaves Electric Mobility Limited:
Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. With over 17 years of experience designing and manufacturing electric vehicles*, GEML serves both the electric 2-wheeler and 3-wheeler segments. GEML along with its subsidiaries, operates three manufacturing plants located in Hyderabad, Noida, and Ranipet. The company supports its network through 400 dealer touchpoints across India, thereby aiming minimal downtime and enhanced customer experience. GEML holds 8 India Book of Records** titles, reflecting its focus on technology and design led innovative & durable mobility solutions. Subsidiaries MLR Auto Limited and Bestway Agencies Private Limited help extend GEML’s market presence. Committed to affordability and sustainability, GEML provides clean mobility solutions contributing to India’s shift toward electric transportation.
* Source: CRISIL Report
**India Book Of Records:
1. https://indiabookofrecords.in/longest-journey-by-a-city-speed-family-electric-scooter/
2. https://indiabookofrecords.in/first-electric-scooter-to-complete-10000-kilometers-in-a-single-journey/
3. https://indiabookofrecords.in/maximum-towns-cities-covered-by-an-electric-scooter-from-kashmir-to-kanyakumari/
4. https://indiabookofrecords.in/biggest-electric-scooter-brand-logo-drawn-on-the-white-sands/
5. https://indiabookofrecords.in/first-electric-scooter-to-tow-a-pickup-truck/
6. https://indiabookofrecords.in/longest-distance-covered-by-electric-3-wheeler-on-single-charge/
7. https://indiabookofrecords.in/longest-distance-covered-on-a-single-charge-by-an-electric-3-wheeler/
8. https://evindia.online/news/ampere-nexus-shatters-limits-first-ev-scooter-to-conquer-13200-ft-shipki-la-pass
For more information, please visit:
For further information, please contact:
tanya.yadav@greaveselectricmobility.com
Disclaimer:-
GREAVES ELECTRIC MOBILITY LIMITED is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated December 23, 2024 (“DRHP”) with SEBI and the Stock Exchanges. The DRHP is available on the website of SEBI at www.sebi.gov.in, on the websites of the Stock Exchanges, i.e., BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.greaveselectricmobility.com and on the websites of the BRLMs, i.e. Motilal Oswal Investment Advisors Limited at www.motilaloswalgroup.com, IIFL Capital Services Limited (formerly known as IIFL Securities Limited) at www.iiflcap.com and JM Financial Limited at www.jmfl.com, respectively. Any potential investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the red herring prospectus which may be filed with the Registrar of Companies, Tamil Nadu at Chennai in the future including the section titled “Risk Factors”. Potential investors should not rely on the DRHP filed with SEBI and the Stock Exchanges in making any investment decision.
This announcement does not constitute an invitation or offer of securities for sale in any jurisdiction. The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (“U.S. Securities Act”), and may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U.S. state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States to “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act) in private transactions exempt from the registration requirements of the U.S. Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S and the applicable laws of the jurisdiction where those offers and sales occur. There will be no public offering of the Equity Shares in the United States.
Disclaimer:-
“This press release may include statements of future expectations and other forward-looking statements based on management’s current expectations and beliefs concerning future developments and their potential effects upon Greaves Cotton Limited and its subsidiaries/ associates (“Greaves”). These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst others: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Indian Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the related industries, increasing competition in and the conditions of the related industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Greaves, nor our directors, or any of our subsidiaries/associates assume any obligation to update any forward-looking statement contained in this release.”
CRISIL Intelligence (formerly known as CIRSIL Market Intelligence & Analytics) (CRISIL Intelligence), a division of CRISIL Limited, provides independent research, consulting, risk solutions, and data & analytics to its clients. CRISIL Intelligence operates independently of CRISIL’s other divisions and subsidiaries, including, CRISIL Ratings Limited. CRISIL Intelligence’s informed insights and opinions on the economy, industry, capital markets and companies drive impactful decisions for clients across diverse sectors and geographies. CRISIL Intelligence’s strong benchmarking capabilities, granular grasp of sectors, proprietary analytical frameworks and risk management solutions backed by deep understanding of technology integration, makes it the partner of choice for public & private organisations, multi-lateral agencies, investors and governments for over three decades. For the preparation of the CRISIL Report, CRISIL Intelligence has relied on third party data and information obtained from sources which in its opinion are considered reliable. Any forward-looking statements contained in the CRISIL Report are based on certain assumptions, which in its opinion are true as on the date of this report and could fluctuate due to changes in factors underlying such assumptions or events that cannot be reasonably foreseen. The CRISIL Report does not consist of any investment advice, and nothing contained the CRISIL Report should be construed as a recommendation to invest/disinvest in any entity. The Company will be responsible for ensuring compliances and consequences of non-compliances for use of the CRISIL Report or part thereof outside India.
