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Treasures by Tiara Launches Flagship Store and The Treasures Café, Marking a Shift Towards Experience-Led Retail

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Mumbai : Tiara Dhody announces the launch of The Treasures Café along with their flagship store in Mumbai’s Cumballa Hill, a new hospitality-led concept that brings together café culture and fine jewellery within a single immersive space. Created by the founder of Treasures by Tiara, the café introduces a more intuitive and experience-driven way of discovering jewellery, moving away from the traditional retail format in favour of something slower, warmer, and more personal.

Officially unveiled at an intimate, celebrity-attended launch evening, The Treasures Café has been designed as more than a conventional café or jewellery store. The store rethinks how jewellery is experienced by inviting customers to slow down, spend time, and engage with pieces in a more personal, unhurried way.  The interiors are tonal and atmospheric, layered with soft golden lighting, antique silver accents, rich textures, and carefully curated details that create the feeling of stepping into a world of collected treasures. Jewellery from Treasures by Tiara is woven throughout the environment rather than presented through traditional retail displays alone, allowing pieces to feel more like discovered keepsakes than products behind counters.

The café serves a curated menu of sourdough sandwiches, pancakes, coffee, and signature beverages designed to complement the mood of the space. Every detail, from the presentation to the pacing of the environment,  has been intentionally considered to create a feeling of ease, warmth, and discovery.

With this launch, Treasures by Tiara taps into a broader shift in how people engage with luxury today. There is a visible move away from fast, transactional retail towards more thoughtful, experience-led choices. Jewellery, by nature, is personal and often chosen over time, and this format allows that process to unfold more naturally. Commenting on the launch, Tiara Dhody, Founder, Treasures by Tiara said, “Opening our flagship and cafe in Mumbai feels like a natural next step for the brand. With this space, we wanted to move away from the usual retail format and create something more intuitive, where people can slow down and connect with what they’re wearing. It’s a more considered way of experiencing jewellery, and I truly believe this is where the future of retail is headed.”

Founded by Tiara Dhody, Treasures by Tiara is known for its design-led approach and its focus on silver jewellery set with precious stones, spanning rings, earrings, necklaces, bracelets, cuffs, and cufflinks for both men and women. The brand has also expanded into accessories such as gloves and corsets, adding another layer to its offering. With an international showcase at London Fashion Week and a growing clientele in Mumbai, it continues to build a strong presence across markets. The Cumballa Hill flagship marks a new chapter for Treasures by Tiara, one that moves beyond a conventional store format into a more experience-led space.

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