Mumbai : Axis Mutual Fund, one of India’s leading asset management companies, announced the launch of ‘Rozana SIP’, industry – first bundled daily SIP designed to make mutual fund investing accessible for millions of Indians. With Rozana SIP, investors can start with low-ticket investments starting from just ₹10 per scheme per day, across different Axis Mutual Fund schemes.
Rozana SIP is available for investors to invest across up to 10 Axis Mutual Fund schemes, offering built-in diversification through a simple setup. Investors can begin by selecting a minimum of two schemes, investing ₹10 per scheme per day, and scale up to 10 schemes based on their preferences. The feature is designed to scale with investor needs, allowing flexible contributions with no upper cap. The basket includes Axis Multicap Fund, Axis Small Cap Fund, Axis Value Fund, Axis Gold Fund, Axis Balanced Advantage Fund, Axis Mid Cap Fund, Axis Flexi Cap Fund, Axis Large Cap Fund, Axis Multi Asset Allocation Fund, Axis Ultra Short Duration Fund and Axis Short Duration Fund. Offering investors the flexibility to select schemes based on their investment goals and allocation preferences.
India is witnessing strong growth in SIP adoption, driven by increasing retail participation and preference for disciplined investing. Against this backdrop, Rozana SIP introduces a new, high-frequency investing, aligned with emerging consumer behaviour and financial habits. It has been designed to address some of the most common barriers faced by new investors like limited savings, lack of investment knowledge, and hesitation around market participation. By lowering entry barriers through fractional investing, Axis Mutual Fund aims to bring mutual fund investing closer to first time investors, young earners and students, gig economy workers and individuals with variable income streams, among others.
Commenting on the launch, Boniface Noronha who Heads Digital Business at Axis Mutual Fund, said, “Axis Mutual Fund has always focused on making investing more inclusive and convenient for a broader set of investors. With Rozana SIP, we are building on this philosophy by focusing on delivering a transparent and investor-first experience. This is part of our continued commitment in innovating digital features that simplify investment journey for customers. Rozana SIP enables participation in mutual funds as seamless as an everyday investment without complexity through lower investment amount. The initiative reflects our broader commitment to make investing more accessible to investors, cutting across geographies, income segments, and levels of financial awareness”
