MOMS Outdoor and Sony LIV bring the world of Gullak season 5 to life through an immersive fan experience
Mumbai : To celebrate the launch of Gullak Season 5, MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience at Carter Road, Bandra, Mumbai. Inspired by the warmth, nostalgia and everyday charm that has made Gullak one of India’s most celebrated OTT shows, the activation brought the world of the Mishra family to life through interactive installations, themed games, engaging activities, exciting giveaways, and memorable photo opportunities.
Designed to extend the show’s storytelling beyond the screen, the experience offered fans a chance to engage with the essence of Gullak in a fun and relatable way. The activation witnessed enthusiastic participation from families, young adults, and loyal fans, generating significant buzz and excitement around the latest season. Adding to the excitement, the cast of Gullak 5 – Jameel Khan, Geetanjali Kulkarni, Anant V. Joshi, Helly Shah, and Harsh Mayar, interacted with fans and participated in on-ground engagements, making the experience even more memorable.
The activation was further amplified through creator-led content and social media engagement, extending its reach beyond the venue and driving conversations around the new season.
Deepa Gupta, Senior Vice President, West & South MOMS Outdoor, said, “Our objective was to translate the charm of Gullak into a tangible, real-world experience that audiences could actively participate in. Working closely with Sony LIV, we conceptualised an activation featuring themed zones, interactive engagements, and nostalgic touchpoints inspired by the world of Gullak. The response to the activation was a testament to the show’s connection with audiences and the impact of thoughtfully curated experiences.”
A Sony LIV spokesperson, said, “Gullak holds a special place in the hearts of audiences across the country. Over the years, the Mishra family has become synonymous with warmth, nostalgia and relatable storytelling, making Gullak one of India’s most loved OTT franchises. As we celebrate Season 5, we wanted to bring that experience beyond the screen and give fans an opportunity to engage with the world of Gullak in a meaningful and memorable way. The overwhelming response to the activation is a reflection of the deep connection audiences continue to share with the show.”
MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.
