HiLITE Group Launches Innovative ‘Countryside’ Retail Concept with First Project in Chemmad

Chemmad  — Marking the evolution of organized retail and lifestyle infrastructure in tier 3 cities, HiLITE Group has officially launched its first HiLITE Countryside project at Chemmad. The landmark project was inaugurated by HiLITE Group Chairman, P. Sulaiman, initiating a new era of economic development for the area.

HiLITE Countryside is an innovative retail concept introduced by the Group, specifically designed for smaller towns and emerging Tier 3 markets. It functions as a compact extension of the Group’s flagship HiLITE Mall format, tailored to deliver high-quality retail, dining, and entertainment experiences closer to rapidly developing locales.

“Development becomes meaningful when it reaches people where they live. People should not have to travel far to access quality shopping, entertainment, and lifestyle experiences. We are proud to bring that vision closer to the people of Chemmad and the surrounding region,” said HiLITE Group Chairman- P. Sulaiman.

Spread across nearly 3 lakh sq. ft., HiLITE Countryside Chemmad directly addresses a longstanding gap in the region, where residents had to travel to larger cities to access organized shopping and modern leisure destinations. By bringing world-class retail and community experiences closer to where consumers live, the group delivers an integrated lifestyle destination that blends shopping and community spaces seamlessly.

The new development is equipped with premium lifestyle amenities, featuring a state-of-the-art multiplex theatre, dedicated family entertainment zones, and premium national and regional fashion brands. Visitors can also enjoy a large, diverse food court alongside extensive parking facilities, which include advanced mechanical parking at the frontage for optimal convenience.