Mumbai – Arbour has appointed Media Mantra Group as its public relations and communications partner. The decision follows a multi-agency pitch process. Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour, and will help position the firm’s leadership as a credible voice on real estate private credit and private equity as Arbour scales its platform across India’s alternative investment landscape.
Chirag Mehta, Founder at Arbour, said: “We’ve been institutionalising real estate investment at scale across private credit and private equity. As our distribution network and deal pipeline grow, credible, consistent communication is what earns and keeps that trust. We put Media Mantra through a rigorous pitch process, and their command of finance and investment storytelling stood out. We look forward to a partnership that builds recognition for Arbour across our network and the wider industry.”
Puja Pathak, Founder & Director of Media Mantra, said, “We are delighted to partner with Arbour at a pivotal time for India’s real estate investment management space. Arbour’s approach, backed by rigorous screening, technology-led risk mitigation, and a strong track record, gives us a compelling story to tell. Our focus will be on building sustained visibility for the brand and establishing its leadership as a credible voice for sophisticated investors evaluating real estate as an asset class.”
She further added, “By combining our deep understanding of the real estate, alternative investments, and wealth management sectors with our multi-platform communication capabilities, we are well-positioned to help Arbour build a stronger brand presence, manage reputation, and reach new audiences.”
Beyond the core mandate, Media Mantra will help Arbour build out stakeholder engagement and keep its external communication consistent as the firm grows its distribution network and deepens ties with institutional stakeholders.
Media Mantra is a full-service PR and digital media agency with a diversified client portfolio spanning finance, technology, gaming, automotive, and education. It specialises in media relations, content strategy, and reputation management, and has expanded its footprint in the BFSI and alternative investments space through mandates with fund houses, fintech firms, and investment platforms.
