Dubai, United Arab Emirates — ServHub, a leading facilities management service provider in the GCC, today announced the launch of its new business division, Proven Hub Logistics, a worker-centric last-mile delivery business that extends the company’s core operational strengths into the heart of the region’s fast-growing quick-commerce and e-commerce sector.
Proven Hub Logistics is built on the same accommodation network, recruitment pipelines, and worker management infrastructure as Servhub. The initial focus will be on quick-commerce and e-commerce last-mile delivery and will span everyday essentials, consumer electronics, groceries, and general retail across platforms including the likes of Amazon, Noon, Keeta, and more. It will launch in Dubai, and expand progressively across the other emirates and, ultimately, the wider GCC. The new division has already secured its first commercial partnership with a leading UAE delivery platform and expects to create approximately 750 structured, contract-based jobs by the first quarter of 2027, rising to 2,000 by the mid of 2028.
The Middle East’s e-commerce market is expected to grow at a CAGR of 21.56% from 2026 to 2034 and be worth USD 13,319 billion by 2034 from USD 2,794 billion in 2026. The United Arab Emirates courier, express, and parcel (CEP) market size is estimated to reach USD 2.06 billion by 2031, growing at a CAGR of 7.90% from 2026 to 2031. These growth projections are propelled by rising e-commerce penetration, a young and digitally native population, and high smartphone adoption in the region. As demand for faster, more reliable deliveries continues to rise, success in this sector will increasingly depend on operational resilience, workforce stability, and strict regulatory compliance.
Commenting on the launch, Saboor Ahmad, CEO of ServHub said: “The UAE’s delivery economy is growing faster than almost anywhere in the world, and that growth depends entirely on the people who carry every order to the customer’s door. This expansion marks a strategic evolution for ServHub, from a workforce accommodation provider to a vertically integrated workforce solutions company. By owning the employment and deployment of the riders we house, we aim to establish a deeper, more durable value proposition for our residents and a new engine of growth for the business. It also positions us as a critical infrastructure partner for the UAE’s fast-growing logistics sector, with a model built to scale across the GCC.”
Proven Hub Logistics fields a structured, company-employed rider fleet supported by dedicated team leaders, senior team leaders, camp wardens, and rider trainers. Every rider is housed, trained, visa-sponsored, and health-insured before their first delivery, an investment that translates directly into lower absenteeism, higher productivity, and more reliable service for platform partners. Customers will continue to order through the apps they already use, while Proven Hub Logistics focuses on the operational layer rather than serving as a consumer-facing platform. Its technology investments are centred on rider management, fleet performance, and delivery quality, the operational capabilities that ensure orders are delivered on time and in excellent condition.
Additionally, the business model is founded on a commitment to full UAE Labour Law adherence, with employment contracts, proper wage structures, mandatory insurance, and documented frameworks embedded as core business principles and not an afterthought. And while Dubai marks the starting point, the operational model has been deliberately designed to replicate across the GCC.
