The Airport Runway: Snitch and Escape Plan Redefine Travel as the Ultimate Style Statement
Bengaluru : Forget standard black suitcases and purely functional duffels. The airport terminal has officially become the new runway, and luggage is taking center stage as the ultimate fashion accessory.
In a move that seamlessly merges high-street style with jet-set utility, menswear powerhouse Snitch has partnered with India’s leading travel platform Escape Plan to launch an exclusive, design-led travel line, celebrating the rise of fashion-first travel. Snitch joins an elite lineup that includes HRX and Rare Rabbit, who have chosen to partner with Escape Plan.
Digital Campaign Link – Introducing Snitch Travel by Escape Plan | I Have The World To Go
For Gen Z and young millennial trendsetters, travel is no longer just about the destination; it is an extension of personal identity. Marking the launch, Escape Plan has unveiled a high-energy, digital-first campaign celebrating the rise of fashion-first travel. The campaign blurs the lines between wardrobe choices and luggage design, positioning travel gear as an extension of personal style and transforming airport transit into the new fashion runway. The campaign was conceptualised by in-house creative team led by Hari Kumar, Pruthvi Bharadwaj and Saheli Saha and directed and produced by Capsule agency.
Expanding into a completely new product category often requires massive infrastructure, deep technical know-how, and supply chain heavy lifting. That is precisely where Escape Plan shines.
Acting as the ultimate turnkey launchpad for consumer brands, Escape Plan provides an end-to-end framework spanning product development, specialized sourcing, manufacturing, and omnichannel distribution. This plug-and-play model enables fast-growing lifestyle brands to seamlessly step into the lucrative travel category and scale without taking on the heavy risk, capital expenditures, or operational complexities of building new capabilities from scratch.
Abhinav Pathak, Co-founder and CEO, Escape Plan, said, “Today’s consumers expect the brands they love to be part of every aspect of their lifestyle, including travel. As more lifestyle brands like Snitch look to expand into adjacent categories, they need a partner that understands both the travel ecosystem and the complexities of building products at scale. Escape Plan was built to bridge that gap. Our partnership with Snitch reflects our vision of becoming India’s preferred platform for brands looking to build and grow meaningful travel businesses
Riding an incredible wave of momentum, boasting over 115 retail stores across India and an impressive 80% year-on-year revenue surge to ₹900 crore in FY26, Snitch’s leap into travel accessories feels like a natural evolution for its fast-scaling omnichannel empire.
The inaugural collection combines Snitch’s bold, contemporary design aesthetic with Escape Plan’s manufacturing and distribution expertise to deliver premium luggage and travel accessories that balance striking aesthetics with everyday functionality. Crafted with durable polycarbonate shells, the range includes hard-shell carry-ons and check-in luggage alongside laptop trolleys, backpacks and other travel essentials, all featuring 360-degree spinner wheels, TSA-approved locks and thoughtfully designed interiors for seamless travel.
The complete collection is available across Snitch’s online and retail storefronts, as well as Escape Plan’s omnichannel distribution network.
