YES BANK, one of India’s leading private sector banks, today announced the launch of the YES Essence Credit Card, a thoughtfully designed proposition for today’s women. Tailored for young professionals, salaried and digitally savvy women, the card will cater to the evolving aspirations and lifestyle preferences of women who are increasingly driving India’s consumption and credit landscape.
Commenting on the launch, Mr. Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said, “At YES BANK, we believe that meaningful innovation begins with understanding our customers’ evolving aspirations. As more women actively participate in driving economic growth and wealth creation, the demand for tailored financial solutions continues to rise. Our YES Essence credit card has been designed to meet these changing expectations by offering a differentiated experience with benefits that are relevant, rewarding and aligned with the lifestyle of today’s financially empowered woman.”
Key offers of YES Essence Credit Card:
Welcome vouchers across leading fashion, beauty, travel and fitness brands
Accelerated rewards on everyday spends across dining, grocery, shopping, beauty, and travel
Annual preventive health checkup (with cancer marker screening)
Special birthday voucher
Buy-one-get-one movie tickets, and complementary coffee at select mall outlets across India
Up to 10,000 YES Rewardz on milestone spends
With ‘YES Essence’, the Bank continues to create differentiated propositions that enhance customer experience while fostering greater financial empowerment and inclusion.
