Triptii Dimri joins Peep Beauty as Investor & Co-Creator; unveils ‘Made You Look’ campaign for India’s First Eye Beauty Brand
New Delhi: Peep Beauty, India’s first eye beauty brand, today announced actor Triptii Dimri as an investor and co-creator, marking a significant milestone in the brand’s journey to redefine coloured contact lenses within the beauty and fashion category. Alongside the announcement, the brand unveiled its first digital campaign film, introducing a new visual language that places the Indian eye at the centre of beauty conversations.
Founded by 2x entrepreneur Aman Arora, Peep Beauty is reimagining coloured contact lenses beyond vision correction positioning them as an everyday beauty essential and a powerful medium for self-expression. Built specifically for the Indian consumer, the brand is creating products designed for Indian eyes, celebrating their depth, diversity and individuality.
Triptii’s association with Peep Beauty goes far beyond a financial investment. As Investor and Co-Creator, she has been closely involved in shaping the brand’s creative direction, product conversations and storytelling from its early stages. The partnership is rooted in a shared belief that the Indian eye has long been underrepresented in global beauty narratives and deserves a brand built around its cultural identity.
Speaking about the association, Triptii Dimri, Investor & Co-Creator, Peep Beauty, said:
“The first thing that struck me about Peep Beauty was that it wasn’t just creating a product it was creating an entirely new way of thinking about beauty. The eye is one of the most expressive parts of who we are, yet coloured lenses have always been spoken about as a functional or medical category. Peep Beauty changes that conversation. Being part of building a brand from the ground up, contributing creatively, and helping shape its vision made this partnership incredibly exciting for me.”
Commenting on the announcement, Aman Arora, Founder, Peep Beauty, said:
“Peep Beauty was born from a simple insight that the Indian eye deserved its own beauty category. Around the world, beauty has become increasingly specialised, yet eyes have remained largely overlooked despite being central to expression. We saw an opportunity to build India’s first eye beauty brand by reimagining coloured contact lenses as makeup rather than a medical product. Triptii immediately connected with that vision. She brings an instinctive understanding of storytelling, aesthetics and culture, making her far more than an investor. She has been a true co-creator in building what Peep Beauty stands for.”
The campaign film introduces audiences to Peep Beauty’s distinctive visual universe, celebrating eyes as a canvas for creativity and identity. Moving away from conventional beauty narratives, the film positions coloured contact lenses as an extension of personal style just like makeup or fashion.
Peep Beauty enters the market at a time when India’s eye beauty category is witnessing rapid growth, driven by Gen Z and millennial consumers increasingly embracing colour, experimentation and self-expression. While the broader Indian contact lens market is estimated at ₹4,000–5,000 crore, coloured contact lenses represent an approximately ₹800–900 crore opportunity, signalling significant headroom for category expansion.
As a digital-first brand, Peep Beauty will focus on building its community through its D2C platform while strengthening its presence across leading marketplaces and quick-commerce platforms. The brand also plans to collaborate with creators, makeup artists, dancers and cultural voices who reflect its belief that beauty begins with the eyes.
With this launch, Peep Beauty is not simply introducing a new product it is introducing a new category. By placing the Indian eye at the heart of beauty, the brand aims to build the country’s leading eye beauty platform and take that vision to global audiences in the years ahead.
