Humuss Beauty, Smytten Team Up to Deliver Everyday Skincare to Runners at Wipro Bengaluru Marathon 2026
Bengaluru : Humuss Beauty, an Indian vegan skincare brand focused on barrier-supportive and science-backed formulations, brought its everyday skincare range closer to consumers at the Wipro Bengaluru Marathon 2026, offering runners an opportunity to experience its products through curated product kits available via Smytten.
As part of the association, Humuss Beauty introduced two of its everyday skincare essentials – Sun-Sational SPF 50 Sunscreen and Hello Hydration Moisturiser, to marathon participants through curated product kits. The initiative gave runners an opportunity to experience the brand’s formulations firsthand, bringing its focus on everyday sun protection, hydration and skin barrier care into an active, outdoor environment.
Humuss Beauty’s products are available to consumers through Smytten, which enables product discovery and trials across beauty, personal care, wellness, fitness and lifestyle categories. At the Wipro Bengaluru Marathon 2026, Smytten extended this product experience to the event, with Humuss Beauty among the participating brands. The activation also extended across the Pre-Marathon Expo and Bib Collection Event, giving consumers multiple opportunities to discover and try the brand’s products.
For Humuss Beauty, the association provides an opportunity to take its skincare experience beyond digital discovery and connect with consumers in a high-engagement, real-world environment. The two products featured as part of the association address everyday skincare needs that are particularly relevant for an active, outdoor audience. Sun-Sational SPF 50 Sunscreen offers SPF 50 and PA+++ protection with hyaluronic acid and is formulated without fragrance, sulphates and parabens. Hello Hydration Moisturiser combines five ceramides with hyaluronic acid to support skin hydration and everyday skin barrier care.
The association reflects Humuss Beauty’s focus on making skincare discovery more accessible through direct consumer experiences. Rather than relying solely on conventional product discovery channels, the brand is using sampling to give consumers an opportunity to experience its formulations before making a purchase decision.
The collaboration comes as Smytten expands its product sampling approach into experiential environments, with Humuss Beauty among the 10 participating brands at the Wipro Bengaluru Marathon 2026.
