Delhi : Credgenics announced the launch of Prix AI, an enterprise voice AI platform that lets businesses build, deploy and run intelligent voice agents at scale, with success measured by conversions and recoveries rather than call counts or minutes.
Prix AI’s voice agents are trained on insights from over 1 billion collections conversations across 100 million+ loan accounts, powered by Credgenics data intelligence. Enterprises can now deploy Prix AI to orchestrate collections. It is also open to use cases across BFSI and beyond for sales, customer support and reservations.
Most voice AI products compete on cost per minute. Prix AI is designed around a different question: when the call ends, does anything change on its own? If a borrower promises to pay, the system suppresses the next day’s reminder. If there is a dispute, it escalates to a human collector. Every interaction triggers the next best action.
In head-to-head tests against human collection agents on borrowers with similar risk profiles, Prix AI matched and exceeded human recovery rates. On a Bucket X portfolio, it surpassed the human agents’ paid rate within two months of deployment.
Prix AI is built for enterprise scale with 99.9% uptime and response latency under 800 ms. Its context-aware, human-like voice agents converse in 12+ Indian languages and switch languages in real time.
It understands borrower sentiment and intent in real time and adapts each conversation dynamically, resolving routine cases autonomously and routing escalations to human collectors with full context. Every engagement is captured and analysed, including rationale, negotiation signals and recovery probability, to guide the next step across the portfolio.
Prix AI is audit-ready by design, with automated QA scorecards, full transcript indexing and policy guardrails on every call. It adheres to RBI Digital Recovery Guidelines, DPDP and DND norms, and is ISO 27001 certified.
Anand Agrawal, Co-founder and CPTO, Credgenics, said: “Every BFSI leader we meet is being pitched voice AI on cost per minute. That was never the real question. The real question is what changes after the call ends. We built Prix AI not as another voicebot, but as a platform where every conversation starts with context, is handled with empathy, and closes with trust. Having sat inside a collections engine with over a billion conversations, we know which calls move outcomes and which ones just add headcount. The future of voice AI isn’t the call. It’s what happens after it.”
Rishabh Goel, Co-founder and CEO, Credgenics, said: “Enterprises don’t need more calls. They need more resolved accounts. With Prix AI, we’re bringing the intelligence and compliance rigour of Credgenics’ collections platform to voice, so lenders and other enterprises can scale conversations while paying for results, not activity. Our pricing model reflects that belief: we succeed when our customers’ collection outcomes improve.”
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