Bangalore : Indriya, Aditya Birla Jewellery, has launched its sixth store in Bangalore marking its eighth store in Karnataka and further strengthening its presence across the state. With this, Bangalore has become the brand’s largest retail market in Karnataka.
Strategically located at the Forum Mall, one of the city’s prominent retail destinations, the store has been thoughtfully designed to offer an immersive and customer-centric jewellery experience. Housing a collection of over 37,000 designs, the store caters to diverse consumer needs across bridal jewellery, festive collections, contemporary statement pieces, and lightweight everyday wear. Reflecting Indriya’s design-first philosophy, the store brings together traditional craftsmanship and contemporary aesthetics, while dedicated spaces such as the kaarigari room and bridal lounge offer a more personalised and elevated shopping journey for individuals and families alike.
The new store adds to Indriya’s growing presence across South India, with its portfolio spanning jewellery for both significant celebrations and everyday expression. This breadth is reflected in the retail experience, where traditional craftsmanship and contemporary design come together across categories and occasions.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Bangalore is one of India’s most dynamic cities, where diverse cultural traditions coexist with a modern, global lifestyle.. What stands out is that consumers here do not view tradition and modernity as competing ideas. They embrace both. They seek jewellery that carries meaning and heritage for weddings, festivals, and special moments, while also looking for pieces that reflect a contemporary sense of style. This makes Bangalore a particularly relevant market for Indriya, allowing us to offer a wide spectrum of designs and build lasting, meaningful relationships with consumers.”
As Indriya continues to expand its retail footprint across India, Karnataka remains an important market in its growth journey. The brand will continue to strengthen its presence across the state, creating greater access to its design-led jewellery portfolio and elevated retail experience.
