Mumbai: Wacoal, Japan’s leading premium lingerie brand, welcomes Rakul Preet Singh as its new brand ambassador in India, marking a new chapter for the brand and its expression of beauty in the country. Bringing together Wacoal’s heritage of Japanese craftsmanship with Rakul’s effortless style and sensibility, the association reflects a shared appreciation for beauty as an expression of confidence, individuality and self-evolution.
The partnership debuts with ‘In Pursuit of Beauty’, Wacoal India’s Autumn/Winter 2026 campaign, with Rakul at its centre. The campaign explores the pursuit of beauty as an evolving expression of self shaped by discovery, refinement and the confidence to embrace one’s individuality.
For Rakul, this sentiment finds a natural resonance. Known for her versatility, discipline and distinctive sense of style, she brings an effortless confidence to the campaign, reflecting the modern woman who embraces her individuality while continuing to evolve.
Through ‘In Pursuit of Beauty’, Rakul becomes the face of Wacoal’s vision of contemporary femininity, where exquisite design meets considered fit, comfort and the confidence of feeling entirely at ease in what you wear.
The campaign film captures Rakul through a series of expressive moments, reflecting different facets of her pursuit of beauty and self-expression. These moments are interwoven with glimpses of Wacoal’s meticulous craftsmanship, creating a visual dialogue between personal expression and the artistry behind every Wacoal creation.
The campaign brings together fashion, movement and Japanese craftsmanship to present Wacoal’s AW ’26 collection through a distinctly contemporary lens.
***
