Chumbak Champions Thoughtful Gifting This Festive Season with Your Kinda Gifts, for Your Kinda People
New Delhi: This festive season, lifestyle and gifting brand Chumbak is encouraging consumers to rethink their approach to gifting with its new campaign, “Your Kinda Gifts, for Your Kinda People.” Rooted in the belief that a thoughtful gift goes a long way, the campaign aims to move consumers away from predictable, last-minute gifting choices towards gifts that reflect the interests, personalities and preferences of their loved ones.
The campaign addresses a familiar gifting habit: choosing something convenient or tried-and-tested rather than taking the time to find a gift that feels personal. Through its new brand film, Chumbak challenges this approach and inspires consumers to put more thought into their festive gifting choices. The film brings alive the idea that gifting is not just about the act of giving, but about understanding the people we care about and choosing something they will genuinely love.
Launching on October 16, 2026, the campaign will span key festive and gifting occasions, from Diwali through the wedding season until December. Alongside the brand film, Chumbak will introduce a new festive collection designed to bring the campaign philosophy to life, offering distinctive and expressive gifting options for different personalities and relationships.
As part of its wider campaign rollout, Chumbak will also undertake a The Times of India print campaign across seven cities: Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Kolkata and Chennai. Running for approximately four weeks, the print campaign will extend the reach of the festive initiative across key markets, reinforcing Chumbak’s message of thoughtful gifting during the festive and wedding season.
Extending the campaign thought beyond the brand film and festive collection, Chumbak will introduce “Your Kinda Gifting Hours” across its stores in India. Designed to put an end to boring gifting, the store-led initiative will invite consumers to shop between 10:30 a.m. and 2:30 p.m., with rewards for every thoughtful gift they pick. The initiative aims to encourage consumers to move away from uninspired choices and discover gifts that feel more personal and meaningful.
The campaign will be supported by a week-long launch programme, collection drops and sustained communication across the festive period, bringing Chumbak’s gifting philosophy to consumers through multiple touchpoints.
Commenting on the campaign, Rishi Vasudev, CEO, Chumbak and Founder, G.O.A.T Brand Labs, said, “Gifting is an opportunity to show someone how well you know them and how much you care. Yet, we often fall back on predictable choices or take the easy route, without really thinking about what the other person would love. Through ‘Your Kinda Gifts, for Your Kinda People’, we want to encourage people to put more thought into gifting and choose something that genuinely resonates with the person receiving it. Because a thoughtful gift is a reflection on you.”
With this campaign, Chumbak aims to strengthen its positioning as a brand that champions thoughtful gifting, encouraging consumers to move beyond routine choices and embrace gifts that reflect the individuality of the people who matter most. As Diwali and the wedding season bring families and friends together, the brand hopes to inspire a more personal, expressive and meaningful approach to gifting.
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