Sirona Launches ‘Unpause Menopause’, India’s Most Comprehensive Campaign to Break the Silence Around Menopause
National : Sirona, India’s period care and women’s wellness brand, is bringing menopause into the spotlight with ‘Unpause Menopause’ – a campaign that aims to break the silence surrounding one of the most overlooked stages of women’s health. Built around the thought “Cut the noise. Start the conversation,” the campaign seeks to challenge the stigma and ageism associated with menopause, encouraging women to acknowledge their experiences and speak about them without hesitation or embarrassment.
While conversations around periods and reproductive health have gradually become more mainstream, menopause continues to be a subject women are often expected to navigate privately. Through ‘Unpause Menopause’, Sirona brings these experiences into the open, highlighting symptoms and everyday realities that frequently go unspoken – from itchy ears, joint aches, pins and needles, burning mouth and dizziness to ringing ears, heart palpitations, changes in body odour and dry, gritty eyes. By presenting these often-unexpected experiences in a candid, engaging manner, the campaign aims to challenge the perception that menopause is simply something women must endure quietly.
This is not Sirona’s first time leading uncomfortable conversations. Last year, the brand’s WTF (What the Flow) campaign – featuring Anshula Kapoor, Suchitra Krishnamoorthi, Kiran Rao, Tisca Chopra & others – broke period taboos and sparked a national conversation around menstrual health. Unpause Menopause is the next chapter in that journey, turning up the volume on a life stage that remains even more overlooked.
To mark World Menopause Day on 18th October, Sirona is taking the conversation beyond a single day. Beginning 18th October, the brand has mobilised some of India’s most influential voices to speak openly about menopause – their experiences, their symptoms, and why the silence has gone on too long. On 21st October, Sirona releases the Unpause Menopause brand film alongside a curated series of expert conversations, bringing together doctors, specialists and women who have lived through this transition, to address the questions most women have never had the space to ask. The film and expert series are available on Sirona’s YouTube channel [insert link] and Instagram page [insert link]. Join the conversation using #UnpauseMenopause.
Speaking on the campaign, Deep Bajaj, Re-founder & CEO, Sirona said, “With WTF, we saw what happens when you simply give a difficult conversation the space it deserves, women responded because they finally felt seen. Menopause deserves the same. Women have spent years navigating it in silence, often without the right information, the right words, or even the awareness that what they’re experiencing is menopause at all. As a brand, we’ve always believed the first step to better health is an honest conversation. We normalised talking about periods. We normalised talking about intimate hygiene. Menopause is no different. With Unpause Menopause, we simply want to start that conversation. Because something this universal should never have to be whispered.”
Continuing its commitment to innovation across every stage of a woman’s life, Sirona has built a dedicated menopause care range that addresses the most common yet underspoken symptoms of this transition. The range includes the Menopause Test Kit , an at-home FSH urine test that delivers results in 10 minutes, making early menopause detection accessible without a clinic visit , alongside a Cooling Mist for Hot Flash Relief, a hormone-free spray with peppermint, aloe vera and cucumber for instant relief from hot flashes and night sweats; a Skin Balancing Cream with hyaluronic acid, ceramides and soy isoflavones for the skin changes that come with shifting hormones; and a Menopause Intimate Cream that addresses dryness and irritation, a symptom millions of women experience but rarely discuss. Together, these products reflect Sirona’s belief that every stage of a woman’s health deserves practical, accessible solutions, not just awareness.
With ‘Unpause Menopause’, Sirona continues its effort to bring overlooked aspects of women’s health into mainstream conversations, challenging the silence surrounding life stages that deserve greater recognition and care.
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