National : Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has announced the launch of ‘Feels Like Me,’ a new campaign for its women’s innerwear range. Built around the idea that no two days, outfits or occasions are the same, the campaign brings forward a portfolio designed around the different ways women dress and move through their day.
A woman’s day rarely stays in one gear; a busy morning at work, a flight to catch, plans with friends, or simply slowing down at home, and what she chooses to wear can change just as often. ‘Feels Like Me’ is built around this shift, connecting Jockey’s bras to real dressing choices, from seamless styles designed to sit discreetly under fitted clothing, to designs that work with different necklines, everyday styles for comfort and support, and pieces for more dressed-up occasions.
Speaking about the campaign, Nihal Rajan, Chief Marketing Officer, Jockey India, said: “Today’s woman is constantly evolving, and so are her expectations from what she wears. At Jockey, we believe that comfort is deeply personal, and no single style can define what feels right for every woman or every moment. With ‘Feels Like Me’, we celebrate this individuality while showcasing the breadth of our range, thoughtfully designed to bring together comfort, fit and style. Our endeavour is to be a trusted companion in her everyday journey, giving her the freedom and confidence to feel like herself, whatever the day brings.”
The ‘Feels Like Me’ campaign brings this philosophy to life through relatable everyday moments, showcasing how different styles from Jockey’s women’s range fit naturally into a woman’s wardrobe and lifestyle. It reinforces the brand’s commitment to understanding her evolving needs and making comfort an effortless part of her day.
The ‘Feels Like Me’ campaign will roll out across outdoor, digital, social and connected platforms with influencer collaborations, bringing the range to life through lifestyle, fashion and product-led content. The campaign connects specific styles and product benefits to real dressing choices, everyday moments and individual preferences. The new Jockey Woman’s range is now available at Jockey Exclusive Outlets, leading multi-brand retail stores, popular marketplaces and on www.jockey.in across India.
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