ixigo strengthens its OTA market position as per VIDEC report: 2nd Largest and Fastest Growing OTA in India with continued market share gains
Bengaluru : ixigo Group has strengthened its position as India’s second-largest online travel agency (OTA) by gross booking value (GBV), with an 11% share of the Indian OTA market in FY26, according to VIDEC’s India Travel Market Opportunity Study, FY23–FY28. The study pegs the Group’s GBV at ₹18,690 crore in FY26, up from ₹14,970 crore in FY25 (~25% YoY growth), with its overall OTA market share increasing from 9.9% to 11%.
The findings highlight ixigo Group’s continued leadership in OTA rail bookings, growing presence in air travel and strong position in intercity bus bookings.
Strengthening leadership and growth in key business verticals
According to VIDEC, ixigo Group’s share of India’s OTA rail market increased to 63.5% in FY26 from 60.4% in FY25. The Group’s rail GBV rose to ₹8,280 crore from ₹7,410 crore over the same period, reinforcing its position as the largest player in the segment through ixigo Trains and ConfirmTkt.
As per ixigo’s recently disclosed Q2 numbers, its market share among OTAs in train bookings has further grown to 64% as of September 2026. These market shares relate specifically to the OTA/B2C rail booking segment, which forms part of the broader Indian rail market.
The study reinforces ixigo as the fastest-growing air OTA for the second consecutive year, highlighting its ability to leverage its large rail and bus user base to expand in air travel, with ixigo identified as India’s third-largest air OTA.
Its share of the OTA air market rose to 8.3% from 6.7% in FY25. Its air GBV increased to ₹7,510 crore from ₹5,650 crore during this period.
AbhiBus (ixigo Group’s bus business) retained its position as the second-largest player in India’s OTA intercity bus segment. As per the study, the Group’s market share increased to 15.1% in FY26 from 13.8% in FY25, while its bus GBV rose to ₹2,620 crore from ₹1,800 crore (45% YoY growth)
A growing digital travel opportunity
The report highlights the role of OTAs in aggregating fragmented bus supply and digitising small and mid-sized private operators, and it expects the online bus booking market to grow at 26%+ over the next two years.
According to VIDEC, India’s OTA market reached ₹1,70,300 crore in FY26, up from ₹1,51,400 crore in FY25, a growth of 12.4%, providing a growing opportunity for digital travel platforms.
The study also points to significant potential in lodging, comprising hotels and alternative accommodation. India’s online lodging market is projected to reach ₹81,000 crore by FY28, representing a 23.6% CAGR in rupee terms over FY23–FY28. This expanding market provides a broader industry backdrop to ixigo’s presence in hotel bookings.
Rajnish Kumar, Co-Founder & Group Co-CEO, ixigo & Aloke Bajpai, Co-Founder & Group CEO, ixigo, said, “Our growing presence across hotels, rail, air and bus travel reflects the trust travellers place in ixigo Group. We have built deep relationships with users through the ixigo, ConfirmTkt and AbhiBus brands, and our journey on hotels has just gotten started. Our focus remains on leveraging technology and AI to build the best peace of mind apps for travellers.”
Virendra Jain, Co-founder and CEO, VIDEC, said, “India’s OTA market reached ₹1.7 lakh crore in FY26, reflecting the growing role of digital platforms in how travellers discover and book travel. ixigo Group’s performance demonstrates its ability to leverage product, technology and a peace-of-mind product stack to leapfrog growth across the segments it operates in. It continues to dominate the rail OTA market, has expanded its share in the intercity bus OTA market and has become India’s fastest-growing air OTA. Its ability to grow the air, bus travel & hotels business stands out, while its hotel business offers it further room for growth & diversification.”
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