Bangalore: Myntra, one of the leading fashion, beauty, and lifestyle destinations, announces the launch of Starbucks’ signature merchandize on its platform. Alongside being the world’s largest coffeehouse chain, Starbucks also has a robust presence in the home products market. With this exciting collaboration, customers can easily access Starbucks merchandize, including coffee mugs, bottles, flasks, coffee press machines and coasters, available at a price range between INR 699 to INR 2299, on Myntra.
Starbucks is known for blending style, quality, and functionality and resonates with the youth and beyond who crave rich and fulfilling experiences. Starbucks’ presence on the platform will make for a compelling addition to Myntra’s home offerings that house 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M. By bringing Starbucks on the platform, Myntra is all set to appeal to consumers who seek premium home products and rich experiences, while unlocking seamless access to these products.
Speaking on the launch of Starbucks on Myntra, Sharon Pais – Chief Business Officer, Myntra, said, “Starbucks has become a lifestyle choice today, and we are absolutely thrilled to have them onboard with us. As we endeavor to cater to the lifestyle needs of our consumers, this exciting collaboration caters to our customers’ discerning tastes, making their everyday lifestyle choices even more delightful.”
On the association, Sushant Dash, CEO, Tata Starbucks Pvt Ltd, said, “Through strategic associations with companies like Myntra, Tata Starbucks is committed to offer an unparalleled digital experience, thereby enabling customers to experience the premium Starbucks Experience regardless of their location or time.”
