The World Avocado Organisation Launches a Consumer Education Campaign to promote avocados’ nutritional and health benefits in India

New Delhi: The World Avocado Organization (WAO) a non-profit organization which represents producers, exporters and importers of avocados from across the world, was set up in 2016 to promote avocado consumption and the health benefits of the world’s favourite superfood.

After the extremely successful push in 2023, WAO has now launched its 2024 campaign in India to educate consumers and food businesses about the health benefits of regular avocado consumption and how to best use this fruit in varied Indian cuisines. 

The 2024 WAO campaign in India is majorly supported by growers from South Africa, a leading exporter of avocados. South African avocados were granted access by India earlier this year.

Mr. Derek Donkin CEO of South African Avocado Growers’ Association (SAAGA) expressed their excitement at the opening of the Indian market for South African avocados.  Mr. Donkin remarked that “Historically, South Africa’s avocado exports have been largely focused on Europe and the United Kingdom, and these destinations account for 95% of its exports. However, with production increasing, the recent access to India offers promising new avenues for growth with consumers getting a wider choice for high-quality fruit.”