Trichy: In a timely and impactful initiative, GVN Riverside Hospital in association with Merck Specialties Private Limited has launched the “Two-Minute Action for Oral Cancer Protection” campaign with the hashtag #ActAgainstOralCancer on the note of Head & Neck Cancer Awareness Month. This nationwide effort aims to tackle the alarming rise in oral cancer cases by encouraging individuals to perform a quick self-check using mirrors that are almost always available to one and all. Experts are urging the public to look for warning signs such as white or red patches in the mouth, non-healing ulcers or unexplained bleeding, persistent swelling or voice changes. The message is clear: Feel, Look, and Act. Early detection through a quick mirror check can make all the difference between timely treatment and a missed opportunity. By turning mirrors into tools of awareness, the experts are empowering individuals to take charge of their health in just two minutes because early action can save lives. Through this initiative, patients who are visiting hospitals, can also activate this self-check-up where mirrors will be strategically placed in the hospital waiting areas. During the launch of the campaign, Dr.Arun Seshachalam, Head of Oncology, Dr.L.Sofia Rajesh, Consultant Radiation Oncologist, Dr.Pradeep, Consultant Surgical Oncologist, Dr.Ronald Anto, Consultant Head & Neck Surgeon and medical staff, were present.
“Head and neck cancer is the most common cancer among Indians. It includes cancers of the oral cavity, oropharynx, hypopharynx, nasopharynx, and larynx. Head and neck cancer cases are steadily increasing, and among them, oral cancer is rising at an alarming rate. The main reason is that people are unaware of the symptoms and do not practice self-examination. While breast cancer awareness has grown over the years, especially about self-exams, the same urgency is missing when it comes to oral cancer. Nearly 65% of patients visit the doctor in advanced stages of the disease, which delays treatment and reduces survival rates. This campaign underscores the importance of a quick monthly self-check that is just two minutes in front of a mirror can make all the difference. Early-stage diagnosis means faster, more effective treatment and a much better chance of recovery,” said Dr. Arun Seshachalam, Head of Oncology,
India is the world’s capital of Head and neck cancer. Every year, around 2 lakh patients are newly diagnosed with Head and neck cancer, which is the highest compared to any other country. In 2022, simply the number of Lip and oral cavity cancer cases were more than a lakh (65%). Adding the rest of the head and neck cancer sub-sites, the numbers will be nothing less than 20-25% of the total male cancers in our country. Unfortunately, in India, around 60 to 70% of patients already have advanced disease (stage 3-4) at the time of diagnosis.
“This campaign encourages individuals to follow the simple 2-minute self-check every month as early detection is the best prevention. LOOK at the entire mouth in the mirror for white or red patches in the mouth, ulcers that don’t heal within 2 weeks and unusual bleeding or loose teeth. FEEL for changes, like lumps or swelling in the jaw or neck, hoarseness or voice change, persistent pain in ear or when swallowing. ACT with urgency if you notice signs, and don’t delay. Visit the doctor to rule them out as early check equals better chances of cure,” underscored Dr.L.Sofia Rajesh, Consultant Radiation Oncologist.
