DCM Shriram Foundation Launches Mother’s Day Campaign to Raise Awareness on Maternal Mortality and High-Risk Pregnancies in Rural India

New Delhi: On the occasion of Mother’s Day, DCM Shriram Foundation has launched a compelling digital campaign to spotlight the critical issue of High-Risk Pregnancy (HRP) and the need for accessible maternal healthcare in rural India. The initiative, under the Foundation’s flagship program Khushali Sehat (Mother & Child Health Program), honors mothers while advocating for safer pregnancies and stronger healthcare linkages in underserved communities.

At the core of the campaign is a short emotional film that follows the story of Mohan, a young field worker supporting the Foundation’s Mobile Health Units (MHUs). These MHUs bring vital antenatal (ANC) and postnatal (PNC) services directly to women in remote villages. Through his work, Mohan helps identify high-risk pregnancies and ensures timely intervention alongside the Community Health Centers (CHC). Yet each visit reminds him of a personal loss — his mother, who died during a home birth showcasing the risks of non-institutional delivery which is another reason for a HRP.

The film captures a powerful moment at a health camp, where a woman named Rani, eight months pregnant, is diagnosed with critically low hemoglobin levels – a key indicator of HRP. This case underlines the very real dangers faced by thousands of women. As Mohan grapples with the trauma of his past, a conversation with the attending doctor of the MHU offers him comfort – that his work is saving lives, and helping others avoid the loss he experienced.