Mumbai: Entering a new era of digital entertainment, Balaji Telefilms Limited announced launch of its fresh new family friendly App ‘Kutingg’. This move marks the next phase in Balaji’s digital journey, reflecting evolving content consumption habits and the growing demand for innovative digital formats.
Kutingg positions itself as the go-to destination for daily dose of family entertainment, bringing together Kadak stories told with authenticity and impact. With an expansive content slate spanning gripping drama, youthful series, mini-series, reality-led formats, talk shows, and snackable short-form entertainment as well as films and a wide variety of multi-genre exciting content for binge watching, Kutingg truly embodies a family-first digital platform. In tune with the evolving ways audiences consume entertainment, the App also embraces vertical video formats alongside traditional storytelling styles, ensuring an engaging and enriching experience for today’s mobile-first audience.
Programming on Kutingg is carefully curated under key segments: Daily Dose of Entertainment (Pyaar Kii Raahein, Saas, Bahu aur Swaad), Weekend Binge (Cheerleader), Superstar Library (Bose, Mentalhood), and Non-Fiction/Chat Shows (Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans).
