New Delhi: Clovia, India’s premier lingerie, sleep, and personal care brand, has introduced a new Seamless Bonded lingerie collection, featuring bonded bras and panties designed to offer a smooth, invisible look under fitted outfits. The collection focuses on removing one of the biggest styling concerns, visible lines under body-hugging clothes, offering an all-day comfortable and confident experience.
The Seamless Bonded range is designed to eliminate the irritation and awkwardness of visible bra lines under snug, fitted tops. Built without seams and crafted with moulded, wire-free cups, these bras create a smooth silhouette and a natural shape. The collection offers thoughtful features like full-coverage cups, high underarm coverage, an elastic-free underband for a rash-free feel, and reinforced side seams for better hold and contouring. With padded, removable-cup, slip-on, hook-and-eye, racerback and full-coverage options, the range offers versatile comfort and a smooth, no-show finish for everyday wear.
Building on its commitment to comfort-led design, Clovia has expanded its offering with seamless panties crafted using advanced bonded technology—where fabrics are fused without stitches to create an ultra-smooth, no-show finish. The construction eliminates visible panty lines and does away with bulky waist elastics, delivering a clean, lightweight feel under any outfit. Ideal for fitted skirts, trousers, and bodycon dresses, customer favourites like hipster panties have been reimagined in a clean, stitch-free construction for a completely concealed look under any outfit. The collection features versatile styles such as the Mid Waist Laser-Cut Hipster Panty, Breezy Seamless Hipster Panty, Low Waist Bikini Panty, and Mid Waist Seamless Laser-Cut Hipster Panty—each engineered for smooth comfort, everyday ease, and a true no-show finish.
“Our new collection is designed to help women feel naturally confident in their fitted outfits,” said Suman Chowdhury, Co-Founder and COO, Clovia. “Clovia has always been known for comfort and the right fit, and this range builds on that promise. With advanced bonded technology, our seamless bras and panties offer a true no-show finish without compromising support. It’s the perfect blend of comfort and function—so every woman feels confident and at ease, all day.”
