Gillette India along with Abhishek Sharma redefines the shaving experience with the All-New Gillette Guard 3-in-1
Hyderabad : In a move that reinforces its commitment to delivering superior grooming solutions to young Indian men, Gillette announced the launch of the all-new Gillette Guard 3-in-1 with a campaign featuring Abhishek Sharma. Guard 3-in-1 is a high-performance upgrade in the value segment designed especially for Indian consumers. Abhishek who is the face of the innovation, features in the campaign ‘Bade League Ka Shave’ which champions a new generation of men to step up from basic shaving to a more confident, elevated grooming experience.
The Gillette Guard 3-in-1 is a direct response to the aspirations of young India – men who are moving beyond ‘good enough’ solutions and stepping into a superior grooming experience that reflects their growth. The campaign, headlined by Abhishek Sharma, positions the product as a symbol of progression, helping consumers feel confident and ‘match-ready’ for the bigger opportunities in life. With its unique 3 platinum-coated blades, anti-slip rubber grip handle and aquagel lubrastrip, Gillette Guard 3-in-1 delivers on its key promise – “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale.”*
As one of India’s most promising young cricketers, Abhishek Sharma represents a new generation constantly pushing for the next level – making him a natural fit for the campaign. Sharing his thoughts, Abhishek said, “Every young guy today is working hard to get to the next level—whether it’s in sports, career or in general life. For me, grooming is a big part of feeling confident and match-ready. Gillette Guard 3-in-1 really stands out because it gives a smooth shave in just one stroke, without the worry of cuts or irritation. It’s definitely a step up, and that’s what ‘Bade League Ka Shave’ is all about.”
Speaking on the launch, Kapil Sharma, Vice President and Category Head of Grooming, Gillette India said, “With Gillette Guard 3-in-1, we are bringing an upgrade to millions of young men who are ready to move beyond basic grooming. Designed for the Indian consumer, it delivers the performance of a 3-blade shave at an accessible price point – making a smooth, close shave without nicks and cuts accessible for many more consumers across India. Our association with Abhishek Sharma reflects the mindset of young India—ambitious, evolving, and ready to step into the big league.”
The campaign will be brought to life through a high-impact 360-degree rollout, including a digital film featuring Abhishek Sharma, alongside on-ground experiential activations.
