Myntra’s Big Fashion Festival to feature 4M+ styles from 15,000 brands; introduces 100+ unique festive launches
Bengaluru: As India ushers in the festive season, Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced its flagship Big Fashion Festival (BFF), a marquee celebration of festive style and self-expression. The festival is scheduled to go live on September 20, with early access beginning on September 19 at 8 pm for Myntra Insiders.
This year’s edition will feature an expansive collection of 4 million+ styles across 15,000 brands, including international, domestic, homegrown, and D2C brands, showcasing festive fashion, beauty, and lifestyle, inviting millions of shoppers across metros and non-metros.
Festive debut of hyper-speed deliveries
Customers will for the first time, experience the glory of festive shopping on M-Now for BFF. Launched in December last year, this festive season, customers in Bengaluru, Mumbai, Delhi NCR and Hyderabad will be able to revamp their festive wardrobes starting in 30 minutes. Myntra is amping up its M-Now capability in other cities, too, in time for the festive season. With over 90K SKUs from 600+ brands, M-Now is designed to help with their last-minute shopping needs, ensuring they get their favourite brands in time for every occasion. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi’s, Jack & Jones, ONLY, among others as well as ethnic brands like Jompers, Sojanya, KISAH, House of Pataudi, Sangria, among others. Premium beauty brands include YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe, and Estée Lauder among others.
Bringing festive fashion Trends
This edition of BFF will see a slew of new launches and an expansive selection of ethnic wear from popular brands, giving customers a reason for a new look for every occasion. Ethnic office co-ords, shirt collar kurta sets, embroidered A-line kurta sets, peplum sharara sets, draped skirt sets, kaftan sets, etc. have been trending among customers since the start of this year’s festive season. Popular ethnic wear brands include IndoEra, Libas, Varanga, BIBA, Aurelia, Jompers, Vishudh, KALINI, House of Pataudi, and Anouk. The category will also see new celebrity line launches with festive-ready looks from Inddus X Malaika Arora, Chaap X Adah Sharma, Laxmipati X Rashmika Madanna. The categories expected to garner traction from customers during BFF include men’s and women’s ethnic wear, men’s casual wear, women’s western wear, beauty and personal care, watches and wearables, jewellery and accessories, sports footwear, and home &and living.
One of the widest Gen Z selections
The festive season shopping will offer a delight to Myntra’s 25mn GenZ users as FWD, Myntra’s Gen-Z proposition, will feature over 450K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider, among many others.
Unique and new launches
With over 100 unique festive launches, the Big Fashion Festival will make shopping delightful this festive season. Some of the premium launches include US athletic brand STARTER, Otto, Levi’s X Alia Bhatt new collection, Crocs Miami Bae collection, Puma X Levi’s collection, Hopscotch, and Taneira among others.
Sourav Ganguly’s Souragya, a premium ethnic wear brand, with ~100 styles for men, recently launched on the Myntra platform ahead of Durga Puja. The brand is bringing Bengal’s rich sartorial heritage to millions of customers nationwide. It seamlessly blends traditional Indian craftsmanship with contemporary design, offering a luxurious and elevated approach to ethnic wear. Myntra also partnered with the makers of SUGAR Cosmetics and announced a one-of-a-kind strategic partnership introducing Molten Beauty, a new-age Gen-Z brand crafted at the intersection of skincare and makeup.
As the festive season approaches, BFF will also see some highly anticipated luxury additions that blend tradition with contemporary flair. New launches include the latest festive collection from the ever-innovative Masaba, which promises to be a stunning fusion of art and fashion. The growing luxe streetwear portfolio of brands will also see the addition of Chapter 2 by Rhea Chakraborty. Other new launches include a new line of footwear and a lingerie collection from the luxe brand GUESS.
New launches in the watches and wearables category include Ultrahuman, DKNY watches, D’Signer, Fujifilm—making this season of BFF one of the most comprehensive and thrilling yet.
Key launches in the beauty and personal care space include Eucerin, Inde Wild, and Staze Cosmetics among others. In the sportswear and footwear category, new launches include Puma Speedcat and New Balance 530, among others. Furthermore, as part of its continued support for India’s fashion, beauty and lifestyle D2C brands, Myntra’s Rising Stars (MRS) Home Edit program has launched brands including Fuchsia, Glamique by Gungun, Pretty Pixie, Grass & Sunshine, and Revive Home this season.
Speaking about BFF, Bharath Kumar, Senior Director, Revenue and Growth, Myntra, said, “The Big Fashion Festival has become an annual milestone in India’s festive calendar, bringing together fashion, beauty, and lifestyle at scale. This year, customers will be able to choose from a wide variety of over 4 million styles, with the convenience of fast delivery and a seamless shopping experience. With millions of shoppers expected to participate, we are excited to deliver a joyful, convenient, and truly memorable shopping experience that celebrates the spirit of the season.”
The event will feature dynamic shopping moments such as OMG Deals, Grab or Gone, Deal O’ Clock, Prime Time Deals, and Brand Mania among others, that are designed to offer unbeatable value, helping shoppers elevate their wardrobes with the latest trends, making this edition of BFF one of the most rewarding shopping events of the year.
