22nd edition of Myntra’s much-awaited EORS is live now with over 4 million styles from 10,000+ brands

Mumbai: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it’s the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season’s most stylish picks.

The categories that are expected to garner traction from consumers during EORS include Men’s Casual Wear, Men’s and Women’s Ethnic wear, Women’s Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids’ Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style.

Adding to the thrill, FWD, Myntra’s Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others.