Doctor’s Choice Serves Up Protein With Personality, Drops New Campaign Featuring Arshdeep Singh
New Delhi : Doctor’s Choice is bringing protein to the spotlight and doing it with personality. The clean-label FMCG brand has launched its new Protein Muesli while simultaneously unveiling Arshdeep Singh as its exclusive brand face, backed by a new campaign that puts everyday performance front and centre.
At the heart of the launch is a fresh TVC, now live across digital and social platforms, where Arshdeep brings alive a simple yet powerful idea performance that starts with what you eat every day. The film blends relatability with aspiration, using his routine and discipline to position Doctor’s Choice as an everyday essential for those who want to stay on top of their game. Designed in a sharp, snackable format for Gen Z and fitness-first audiences, the campaign aims to cut through the clutter in the growing nutrition space while also introducing Doctor’s Choice Protein Muesli a product that delivers on this promise with 25g of protein per 100g, no refined sugar, no artificial flavours, a clean-label formulation, and a mix of crunchy protein balls with natural chocolate flavour, catering to consumers seeking convenient, on-the-go nutrition without compromising on taste or quality.
Arshdeep Singh’s association with Doctor’s Choice goes beyond a badge endorsement. As one of Indian cricket’s most consistent young performers, he brings authentic credibility to a brand whose entire identity is built around doing things the right way: clean ingredients, honest labelling, and food that earns its place in your routine.
Ankit Jha, Founder and CMO, Doctor’s Choice, said, “This is a dual milestone for us, introducing a product that reflects where consumer demand is headed, while bringing onboard a personality who embodies consistency and performance. Our focus is on building a category where high-protein, clean-label nutrition becomes an everyday habit.’’
Nupur Jha, co-founder and COO of Doctor’s Choice, added, “Consumers today are far more aware of what goes into their food. With our Protein Muesli, we offer products that are high in protein, free from unnecessary additives, and designed for everyday consumption. Our association with Arshdeep Singh helps amplify this message in a relevant and relatable way.”
Arshdeep Singh said,“ Performance starts with consistency, and that includes what you eat every day. For me, nutrition needs to be simple, clean, and effective. Doctor’s Choice Protein Muesli fits naturally into that routine.”
With this campaign-led launch, Doctor’s Choice aims to accelerate adoption in the high-protein FMCG segment, while continuing to build a brand that sits at the intersection of performance, taste, and clean nutrition for modern Indian consumers.
