MOVA Launches V50 Ultra in India, Expands Global Vision with Luka Modrić as Global Brand Ambassador

New Delhi  – MOVA, the AI-powered smart home cleaning brand, today announced the launch of its flagship V50 Ultra Robot Vacuum in India, bringing powerful, fully automated cleaning designed for the everyday challenges of Indian homes.

With rising dust levels, mixed flooring, and increasingly fast-paced urban lifestyles, maintaining a consistently clean home has become both time-consuming and effort-intensive. The V50 Ultra is built to address this shift, combining ultra-high suction, intelligent navigation, and true hands-free automation to transform cleaning into a seamless, background task.

Priced at INR 89,999, the MOVA V50 Ultra is now available on Amazon India in White and Black. Consumers can now upgrade to a smarter, more efficient way of cleaning where performance meets complete convenience.

At the core of the V50 Ultra is a 24,000 Pa ultra-high suction system, engineered to capture fine dust, debris, and pet hair across both hard floors and carpets. Whether it’s everyday dust accumulation or heavier dirt after daily activity, the device ensures a consistently deep clean with every run.

Beyond power, the V50 Ultra is designed to adapt. Equipped with FlexiRise retractable LiDAR navigation and AI-powered DToF sensors, it maps spaces with precision, moves smoothly under low furniture, avoids obstacles in real time, and optimizes its cleaning path continuously. This makes it highly effective in Indian homes, where layouts are often compact, dynamic, and furniture-heavy.

Commenting on the launch, Jacey Zheng, General Manager of MOVA APAC said: “Indian consumers are increasingly prioritizing convenience without compromising on performance. With the V50 Ultra, we are delivering a solution that combines powerful cleaning with true automation, allowing users to maintain a clean home effortlessly, even in dust-heavy environments.”

MOVA continues to expand its portfolio of intelligent home solutions, focused on solving real-life challenges through innovation, automation, and user-centric design.

Adding to this, Anuj Bhatia, Founder, eTrade, said:
 “The smart home appliances segment in India is seeing a clear surge, with consumers increasingly prioritizing convenience, automation, and performance. Products like the V50 Ultra are well-timed for this shift, bringing together powerful suction, intelligent navigation, and a truly hands-free experience. As demand continues to evolve, solutions that seamlessly blend technology with everyday living are set to see strong adoption, and the V50 Ultra fits squarely into this emerging consumer mindset.”

Further strengthening its global brand presence, MOVA recently partnered with football legend Luka Modrić as its Brand Ambassador.

Speaking about the collaboration, Modrić said:
 “Their products are transforming people’s lifestyles, which perfectly aligns with my pursuit of excellence. From indoors to outdoors, MOVA is creating a powerful, smart ecosystem that transforms the way people live like a football midfielder, orchestrating every play to keep the whole team in sync. This mirrors my approach on the pitch, where I strive for precise control with skill and strategy.”

With a presence in over 20+ countries and a rapidly growing global customer base, MOVA is seeing strong traction worldwide, with multiple products ranking among the Top 10 Best Sellers on Amazon in their category.

The V50 Ultra, MOVA continues to redefine smart living, blending intelligent design, automation, and performance.

Some of the detailed specifications of the product are below-

Feature	Description
Suction Power	With 24,000 Pa suction, the V50 Ultra delivers powerful, consistent dust removal across surfaces.
Navigation	FlexiRise LiDAR navigation with AI mapping for precise, intelligent movement
Obstacle Detection	Advanced AI SmartSight combined with Structured Light 3D Scanner ensures precise obstacle detection.
Battery	A powerful 6,400mAh battery delivers long-lasting performance, enabling extended, uninterrupted cleaning sessions.
App Control	Smart app control lets users schedule, monitor, and customise cleaning remotely. Compatible with Apple Watch, the V50 Ultra can also be managed with third-party voice assistant support and quick-access with phone widgets for added convenience.
Thermo mopping with the DuoSolution™ System	Uses high-speed rotating mop pads in heated water to break down stubborn stains for a deeper clean. It also offers the flexibility to switch between a regular cleaning solution and a dedicated pet odour eliminator for more targeted results.
Liftable Mops & Brushes	The V50 Ultra adapts in real time for efficient, mess-free cleaning. During mopping, its brushes lift to avoid wet contact and prevent tangling. On carpets, the mop pads and side brush rise automatically, keeping surfaces dry while vacuuming continues seamlessly.
StepMaster™ System	The StepMaster™ System is designed to help the robot move more freely around your home without getting stuck. It can gently lift itself to glide over small steps, doorways, and everyday obstacles like furniture legs or tracks. This means fewer interruptions, more consistent cleaning
Fully Automated Base Station	The V50 Ultra comes with a fully automated base station that takes care of the maintenance for you. It automatically empties collected dust, washes the mop pads, and dries them after every clean, so the robot is always ready for the next cycle.
Self-Cleaning Washboard with JetSpray Dryboard™	It is designed to keep the system clean without added effort. Multiple spray nozzles evenly distribute water across the surface, helping wash away dirt more effectively after every mop cycle.
Triple Anti-Tangle Mechanisms on Wheel & Brushes	The V50 Ultra is built to minimise hair tangles at every touchpoint. Its Triple Anti-Tangle system combines a specially designed main brush, side brush, and omni-wheel to keep hair from wrapping and clogging.