Centric Software® is pleased to announce the release of a success story about its customer, Fuji Oil Asia Pte. Ltd. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Food & beverage, cosmetics & personal care, grocery, and multi-category retail teams can plan, design, develop, formulate, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Operating from Singapore, Fuji Oil Asia coordinates raw materials procurement, sales and application development for eleven group companies. The company supplies plant-based food ingredients to B2B customers in APAC, supporting a wide range of applications.
As Fuji Oil Asia grew its regional presence, fragmented workflows made it harder to manage product content consistently. “Local sales and marketing teams relied on highly inefficient manual processes to piece together the latest technical sheets and corresponding application recipes,” shares Katsuhiro Nagayama, Director in Charge of Corporate Planning at Fuji Oil Asia.
To bring greater structure and efficiency to product content management, Fuji Oil Asia selected Centric PIM™ (Product Information Management) and Centric DAM™ (Digital Asset Management), both part of the AI-powered Centric PXM solution which also comprises of Content Syndication and Digital Shelf Analytics (DSA). “We required the agility to deploy complex attribute data specific to the B2B food industry rapidly via out-of-the-box SaaS capabilities, without being bogged down by heavy, custom IT development,” says Nagayama, adding that “the Centric team demonstrated a profound understanding of our complex product matrices and APAC-specific business processes.”
With Centric PXM, Fuji Oil Asia now centralizes product specifications and application recipes in one platform, giving teams and distributors direct access to approved content. “Since deploying Centric PXM, we reduced lead time spent on information retrieval and presentation drafting by 10–15% while significantly lowering the risk of outdated specifications reaching the market,” highlights Nagayama.
For new product launches and seasonal campaigns, Fuji Oil Asia now distributes sales enablement materials to APAC distributors in seconds, reinforcing its move toward a broader solution-provider role.
“Fuji Oil Asia is positioning product information as a strategic business asset,” says Fabrice Canonge, CEO of Centric Software. “By unifying specifications, recipes and digital assets in Centric PXM, the company accelerates regional responsiveness, strengthens governance and creates a scalable foundation for long-term growth. Centric Software is pleased to partner with Fuji Oil Asia on this transformation.”
