Mumbai : Ahead of Prime Day, Amazon India successfully concluded the third edition of Amazon Beautyverse, its largest beauty event to date, bringing together over 2500 attendees, including Prime members, over 1500 creators, leading beauty brands and celebrities such as Ananya Panday, Jacqueline Fernandez, Shilpa Shetty, Sonakshi Sinha, Mira Kapoor, Karisma Kapoor and many more. Kicking off with a landmark projection on Mumbai’s iconic Worli Sea Link, Beautyverse 2026 celebrated the evolving beauty landscape through immersive brand experiences, expert-led sessions, creator-powered storytelling and trend showcases spanning ingredient-led skincare, premium beauty and global beauty innovations. For the first time, Amazon extended the experience nationwide through a dedicated Beautyverse storefront on Amazon.in, enabling millions of customers across India to discover, engage with and shop the latest beauty trends, creator recommendations and Prime Day offers. Reinforcing Amazon Beauty’s position as the largest beauty destination, Beautyverse 2026 highlighted how technology, content, community and commerce are coming together to redefine beauty discovery at scale for customers across the country.
