RunnTV and Coolita Announce Partnership to Accelerate Premium FAST TV Distribution and Monetization in India
New Delhi : RunnTV, India’s leading independent FAST (Free Ad-Supported Streaming Television) platform and FAST technology company, today announced a strategic partnership with Coolita, one of the world’s fastest-growing Smart TV operating systems, to expand premium FAST channel distribution and Connected TV monetization across India.
The partnership will bring a diverse portfolio of premium FAST channels across movies, entertainment, music, kids, news, lifestyle, devotional and regional content categories to viewers on Coolita-powered Smart TVs. By combining Coolita’s growing Smart TV ecosystem with RunnTV’s end-to-end FAST technology and monetization capabilities, the collaboration aims to accelerate FAST adoption and create new opportunities for content owners, advertisers and consumers.
The partnership brings together one of India’s leading FAST distribution and monetization platforms with one of the country’s fastest-growing Smart TV operating system ecosystems, creating a powerful avenue for premium content distribution and Connected TV advertising at scale.
Coolita has established a strong presence in India with more than 5 million active devices through partnerships with leading Smart TV brands. Known for its lightweight operating system, localized user experience and seamless content discovery, Coolita has emerged as an important player in the connected TV ecosystem.
“India is witnessing rapid growth in Connected TV consumption and FAST television,” said Manish Sinha, Founder & CEO, RunnTV. “Our partnership with Coolita is another important step in building the robust FAST infrastructure needed to scale the ecosystem. Together, we are helping premium content owners reach millions of households, enabling advertisers to access high-quality CTV audiences, and delivering a superior free television experience to consumers.”
Under the partnership, RunnTV will leverage its proprietary FAST technology stack spanning channel playout, scheduling, distribution and monetization to power a premium FAST experience across Coolita devices. The collaboration will expand the reach of leading FAST channels while unlocking premium advertising opportunities for brands.
“We are excited to partner with RunnTV to enhance the entertainment experience for our users in India,” said Coco Lee, CEO, Coolita. “RunnTV’s expertise in FAST channel operations and monetization, combined with Coolita’s growing Smart TV ecosystem, will help expand access to premium free television while driving the next phase of FAST growth in India.”
The partnership further strengthens RunnTV’s vision of building a robust FAST ecosystem through strategic partnerships with leading Smart TV platforms, OEMs, content owners and advertising partners. Through this collaboration, viewers will gain access to premium free television, content partners will benefit from broader distribution across more than 5 million active Smart TV devices, and advertisers will be able to leverage premium, brand-safe Connected TV inventory.
